Undisputed leader in the children's goods market with significant growth potential in the online segment

24%
market share
in 2021

40%
online sales growth rate in 2021

Brand with nationwide recognition, high consumer demand and a longstanding market presence

74 years
as a brand

98%
brand recognition

Multi-category product range ensuring high consumer traffic growth, as well as double-digit total sales growth

+17%
total sales growth rate in 2021

920,000
SKUs at the end of 2021

Unique omnichannel business model with a number of new initiatives to further grow the online business, including a marketplace under development

36%
online sales’ share of total sales in Q4 2021

80%
of Russia’s urban population can pick up orders within 60 minutes

Continued growth with a focus on maintaining operational efficiency at a high level

14%
CAGR of EBITDA
in 2017 – 2021

70%
ROIC
in 2021

Business sustainability due to strict financial discipline

1,4x
net Debt to EBITDA

9,2x
EBITDA coverage of interest expenses

Strong management team with successful business development experience and high corporate governance standards

4 years
management team’s average tenure

50%
independent members of the Board of Directors, including the Chairwoman of the Board