Performance Disclosure
Share Price
FAQ on transformation of PJSC Detsky Mir into a private business
ProceedInvestment Highlights
Undisputed leader in the children's goods market with significant growth potential in the online segment
24%
market share
in 2021
40%
online sales growth rate in 2021
Brand with nationwide recognition, high consumer demand and a longstanding market presence
74 years
as a brand
98%
brand recognition
Multi-category product range ensuring high consumer traffic growth, as well as double-digit total sales growth
+17%
total sales growth rate in 2021
920,000
SKUs at the end of 2021
Unique omnichannel business model with a number of new initiatives to further grow the online business, including a marketplace under development
36%
online sales’ share of total sales in Q4 2021
80%
of Russia’s urban population can pick up orders within 60 minutes
Continued growth with a focus on maintaining operational efficiency at a high level
14%
CAGR of EBITDA
in 2017 – 2021
70%
ROIC
in 2021
Business sustainability due to strict financial discipline
1,4x
net Debt to EBITDA
9,2x
EBITDA coverage of interest expenses
Strong management team with successful business development experience and high corporate governance standards
4 years
management team’s average tenure
50%
independent members of the Board of Directors, including the Chairwoman of the Board
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