Undisputed leader in the children's goods market with significant growth potential in the online segment

22%
market share
in 2020

+140%
online sales growth rate in 2020

Brand with nationwide recognition, high consumer demand and a longstanding market presence

73 years
as a brand

99%
brand recognition

Multi-category product range ensuring high consumer traffic growth, as well as double-digit total sales growth

+14.3%
total sales growth rate in Q4 2020

250,000
SKUs at the end of 2020

Unique omnichannel business model with a number of new initiatives to further grow the online business, including a marketplace under development

30%
online sales’ share of total sales in Q4 2020

80%
of Russia’s urban population can pick up orders within 60 minutes

New growth vertical through consolidated leadership in a large and growing pet supplies market

RUB 296 bn
Russian pet supplies market in 2020
(+ 10% year-on-year)

+500 stores
medium-term target with a 30% share for online sales

Low capital intensity of the business provides a high level of return on capital and consistently high dividends

76%
ROIC
in 2020

100%
of net profits under RAS paid as dividends

Strong management team with successful business development experience and high corporate governance standards

8 years
management team’s average tenure

50%
independent members of the Board of Directors, including the Chairwoman of the Board