Undisputed market leader of the Russian children’s goods market, a large and sustainable segment of the consumer market

23%
Market Share
FY 2018

100
New Store Openings
FY 2018

Iconic retail brand with a highly popular customer proposition and a long-standing market presence

99%
Brand Awareness

>70 years
Brand History

Affordable, multi-category product assortment ensuring constant customer traffic and sustainable sales growth

110.9
RUB bn.
FY 2018 Revenue

+14.3%
Revenue Growth
FY 2018

Fast-growing online retail business focused on omnichannel proposition while expanding delivery coverage and improving service level

7.9%
Total Revenue Share
FY 2018

+89.2%
Online Revenue Growth
FY 2018

Asset-light cash-generative business model providing strong returns on capital and enabling consistent dividend payments

80%
Adj. ROIC
FY 2018

9%
Dividend Yield
FY 2018

Scalable supply chain and infrastructure platform ensuring high operational efficiency

11,4%
Adj. EBITDA Margin
FY 2018

+19%
Adj. EBITDA Growth
FY 2018

Strong management team with a track record of delivering business growth between 2013 and 2018

+522
New Store Openings

+410 bps
Adj. EBITDA Margin Growth