Social & Charitable Activities
An important sustainability activity for the Detsky Mir Group is helping families with children, children experiencing hardship and homeless animals. By implementing social and charitable projects, the Company strives to improve the access of families to socially important categories of goods, living conditions in children’s social institutions, increase the level of socialization and unleash the creative potential of children, as well as help homeless animals.
Support for Families with Children
Each year, the Detsky Mir Group carries out important social projects with support from the state. The Company’s social activity is underpinned by minimal retail markups for socially important categories of goods, including products for newborns. The Company’s total sales in connection with all social projects amounted to RUB 2.4 bn in 2020.
Strategic Areas of Development Regarding Charitable Assistance to Children and Homeless Animals
- Developing corporate philanthropy
- Developing social programs for children and homeless animals
- Developing corporate volunteering