Sistema and RCIF successfully complete an offering of Detsky mir shares

12 December 2017, Moscow, Russia. Public Joint Stock Company “Detsky mir” (the “Company” or “Detsky mir”), Russia’s largest specialised children’s goods retailer, announces that Sistema PJSFC (“Sistema”), which is the majority shareholder of the Company, and the Russia-China Investment Fund (“RCIF”) have successfully completed accelerated bookbuilding offering (the “Offering”) of 46.5 million ordinary shares in Detsky mir, representing approximately 6.3% of the Company’s share capital.

The Offering was priced at RUB 90 per share.

Following the Offering, the Company’s free float is expected to reach approximately 40.2%, increasing the liquidity of Detsky mir’s stock. Sistema will retain 47.1% in the share capital of Detsky mir. RCIF, the second largest shareholder of Detsky mir, will own 12.7% of the Company’s ordinary shares.

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Copies of this announcement are not being made and may not be distributed or sent, directly or indirectly, into the United States (including its territories and possessions, any State of the United States and the District of Columbia), Canada, Australia or Japan.

This announcement is not and does not form part of any offer or solicitation to purchase or subscribe for securities in the United States.  The securities referred to herein are not registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. PJSC Detsky mir does not intend to register any portion of the offering of any securities referred to herein in the United States or to conduct a public offering of the securities in the United States.

This communication does not constitute an offer of the securities to the public in the United Kingdom.  No prospectus has been or will be approved in the United Kingdom in respect of the securities.  This communication is being distributed to and is directed only at (i) persons who are outside the United Kingdom; (ii) persons who are investment professionals within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended from time to time (the “Order”); (iii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order; (iv) certified high net worth individuals and certified and self-certified sophisticated investors as described in Articles 48, 50 and 50A, respectively of the Order; and (v) persons to whom this communication may otherwise be lawfully communicated (all such persons together being referred to as “Relevant Persons”).  Any investment activity to which this communication relates will only be available to and will only be engaged with, Relevant Persons.  Any person who is not a Relevant Person should not act or rely on this document or any of its contents.

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