Purchase of Detsky Mir’s ordinary shares

PJSC “Detsky Mir” (“Detsky Mir”, or “the Company) (MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that from the 23rd to the 23th of June 2017, its 100% owned subsidiary, JSC “Detsky Mir-Orel”, acquired 433,670 of Detsky Mir’s ordinary shares, representing 0.06% of Detsky Mir’ issued share capital, for RUB 42.9 million. The shares were purchased for the Company’s management long-term incentive program.