Detsky Mir Mobile App Reaches Another Milestone with Over Six Million Downloads in 2020

Moscow, Russia, 9 February 2021 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), the largest children’s goods retailer in Russia and Kazakhstan, announces a record high number of downloads of its mobile app in 2020.

Barely a year after its launch, the Detsky Mir mobile app has already been downloaded more than six million times, with the number of users exceeding 7.8 million, the number of sessions up to 1.3 million per day, and the average duration per session lasting 5.5 minutes. More than 17.4 million orders were placed through the Company’s mobile app in 2020, while January 2021 saw as many as 72.8% of all online orders being made on the app. Mobile app users’ favorite products are apparel and footwear, toys, baby food and care products. Moreover, the average income from a user of a mobile application is 27% higher than from a user of an online store.

In December 2020, the active audience reached 3.6 million users. Detsky Mir was ranked in the top 10 Russian apps in the Shopping category with a rating of 4.7 stars on the App Store and 4.8 on Google Play.

The Detsky Mir app appeals to online shoppers with its vibrant design and user-friendly interface, as well as its tremendous choice of children’s goods. The developers of Detsky Mir have been busy making improvements to it throughout the year. App users can now access their personal account, which is integrated with the detmir.ru website; the functionality of the shopping basket has also been enhanced, in particular by integrating Apple Pay and Google Pay; while the ordering process itself has also been given an upgrade. The Company’s mobile app has become even faster and more user-friendly.

The Detsky Mir mobile app was launched in December 2019 and is available for iOS and Android smartphones. The service enables Detsky Mir’s customers not only to make purchases in a convenient online store format, use the Company’s loyalty program card, find out updates on promotions, and view their order history and number of reward points but also to constantly be in touch with the customer care service via an online chat.

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