The Detsky Mir Online Store Marks a 10-year Milestone

Moscow, Russia, 5 February 2021 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), the largest children’s goods retailer in Russia and Kazakhstan, celebrates the tenth anniversary of its online store detmir.ru.

At the end of 2010 Detsky Mir Group announced the launch of its own online store at detmir.ru. When the project was launched, the online store’s product assortment exceeded one thousand SKUs of children’s goods from the world’s major brands and was available only to customers in Moscow and the Moscow Region.

Since then, the Detsky Mir online store has grown into a multifunctional online platform, offering an outstanding shopping experience and counting close to 250,000 SKUs of children’s goods as well as pet supplies. Now, online shoppers can access detmir.ru from all over Russia and Kazakhstan, and it is one of the most visited children’s goods websites.

The website offers a modern and eye-catching design with a user-friendly interface and services, updates on current promotions and corporate news, as well as the functionality to contact our customer care team 24/7 regarding any details of your order.

In 2020, detmir.ru and Detmir mobile app were visited by more than 453 million users, and over 24 m orders were completed. The Company’s online revenue for FY2020 grew 2.4x year-on-year to RUB 34.8 bn, while its online sales for Q4 2020 more than doubled, accounting for almost 30% of Detsky Mir’s total revenue in Russia.

Background

In March 2011, Detsky Mir’s online platform won the oldest award in the Russian online segment, Golden Website, being named the best online store.

In April 2011, a panel of expert judges at the Online Retail Russia business forum recognized our online store as the Best Online Store of Children’s Goods.

 In 2012, the Detsky Mir online store won the Golden Bear Cub National Award for Best Online Project.

 In 2016, the Detsky Mir online store won the High Turnover award for Breakthrough of the Year.

In 2017, E-Commerce Index TOP-100 ranked the online store detmir.ru 1st in the Children’s Goods segment.

In 2018, Detmir.ru ranked 28th among Data Insight’s Top 100 online stores.

In 2019, Detsky Mir’s website ranked 1st in the online market for children’s goods among the Top 1,000 online retailers, according to Data Insight.

In 2020, Detmir.ru won the Growth Leader: Styer nomination according to Data Insight annual rating.  

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