ELC Opens Its First Store in Novorossiysk

The Detsky Mir Group of Companies (Detsky Mir), the largest children’s goods retailer in Russia, informs about opening a new ELC store.

The new store opened in Novorossiysk (Bon Passage shopping center, 39A Anapskoye highway), with 90 sq m of selling space, ELC’s 1st store in the city;

“ELC toys for early childhood development are well-known to children and parents in 20 countries, including Russia. I am sure that mothers and fathers in Novorossiysk will appreciate the high quality of products,” Alexander Roganov, CEO, said.

The ELC Company has been making high-quality safe toys for more than 40 years already, they help children to develop harmoniously and get acquainted with the surrounding world. ELC invites children’s psychologists, well-known designers and the main experts – children for cooperation when working out toys.

The ELC retail chain  includes stores in Moscow and other regions of Russia: St. Petersburg, Surgut, Smolensk, Novorossiysk, Krasnodar, Sochi, Samara, Saratov, Ufa, Rostov-on-Don, Tyumen, Tomsk, Ryazan, Mytishchi, Astrakhan, Petrozavodsk. ELC toys can be also bought online: www.elc-russia.ru.

The ELC chain of stores in Russia is developed by the Detsky Mir Group of Companies on a franchise contract.