“Detski Mir” announced the reiting of gifts for boys

February 18, 2019, Moscow, Russia. – “Detsky Mir” Group of Companies (hereinafter referred to as “Detsky Mir” or “Company”, MOEX: DSKY), – Russia’s largest retail operator of children’s toys, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) –  publishes TOP- 5 most popular toys for boys by February 23.

For many years in Russia, Defender of the Fatherland day has been considered to be a holliday of all men, regardless of their age and profession. As a rule, choosing a gift for adults does not cause any special difficulties, and in the diverse world of toys for boys it is often not so easy to navigate.

Each boy will be happy to receive a radio-controlled Mercedes-Benz SLS Mobicaro class model at a scale of 1:14 by February 23. The spectacular scale and speed of the model have already been appreciated by the young buyers of the “Detski Mir”.

Transforming figures Mecard are made in the style of the cartoon characters about Mecardimals. The main core of this series is a transforming car, which is transformed into an epic warrior when it comes into contact with special “magic cards”. Mecard Mecardimals is an exciting game with super cool Transformers! The game is conducted according to the rules that are included, but the machines can also be used to play the battle scenes from the cartoon.

«All men, regardless of their age, profession, hobbies, love gifts and attention. Every year, on the eve of the main holiday of the strong half of humanity, the popularity of toys for boys increases significantly, and this year cars are in special demand, they are bought not only for children, but also for fathers and grandfathers into their collection,” – said Nadezhda Kiseleva, Head of the Department of external and internal communications “Detski Mir”.

«How to Train Your Dragon 3” was the first animated release after the merger of DreamWorks and NBCUniversal studios. The animation has already been successfully launched in some countries. Licensed products are already presented in various categories, ranging from the highest quality toys from SpinMaster and Playmobil, puzzles, printed materials, consumer goods and confectionery to the exclusive collection of Russian designer Sasha Kim and a limited series of bank cards. Start sales showed high interest from the buyers of “Detski Mir” on toys on the release of “How to Train Your Dragon 3.” Kids love Dragons! And their parents too.

TOP-5 gifts for boys*:

1. Radio-controlled toys Mobicar
2. Nerf Blasters
3. Updated Ninja Turtle Line
4. Toys on the new release of  «How to Train Your Dragon»
5. New transforming Mecard cars

*Rating is based on the sales of «Detski Mir» chain in 2019

«We are very pleased that our evergreen brand — «Ninja Turtles» — has taken place of honor in the ranking of the most popular gifts by February 23. Today, Turtles are loved around the world by both children – girls and boys, and their parents, who grew up on this animated series. Having first appeared in the 80s in comics, it constantly changed and developed, always finding a response in the hearts of viewers. Last year, Viacom Nickelodeon Сonsumer Products announced a global restart of the franchise, and I’m sure that we will soon please fans of the show with a new collection of toys based on the animated series,” – said Petia Toncheva, senior director of distribution, digital media and licensing of VIMN in Russia, Georgia, Ukraine, the Baltic countries and the CIS.