Entering of Children’s Goods in the Essentials List

March 30, 2020 Moscow, Russia. – PJSC Detsky Mir (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that the Russian Government has added Children’s Goods to the list of essential non-food supplies.

As part of the implementation of the decree of the President of Russia “On the announcement of the week-long national holiday in the Russian Federation”, the Government approved a list of essential non-food supplies. This list includes 23 categories, including diapers, baby pacifiers, feeding bottles and baby hygiene products. This decree provides a legal basis for the Detsky Mir retail chain to continue to operate and sell other goods not included in the specified list.

As of March 30, more than 700 stores of the Company or 95% of the entire retail chain continue to operate on high alert, as they provide the population with essential supplies. In addition, Detsky Mir provides for distance selling of goods via its own online store detmir.ru. According to the results of the last two weeks, the share of online sales amounted to more than 25%.

At the same time, Baby food, Diapers and Childcare are the best-selling categories. The share of these goods in the total sales of Detsky Mir increased from 30% to 47% y-y. Breast milk substitutes were in greatest demand across other baby foods. Detsky Mir increased the share of these goods in the total sales of Baby food from 40% to 50% y-y. Moreover, more than a third of sales (35%) of breast milk substitutes are special therapeutic formulations intended for children with health problems, for whom it is vital to receive clinical nutrition daily (allergies, lactose intolerance, intolerance to cow’s milk proteins, etc. ).

Top-Selling:

1. Pampers diaper pants;

2. Nutrilon breast milk substitutes (including Pepti Gastro, Pepti Allergy, Comfort, Hypoallergenic);

3. Nan breast milk substitutes (including Non-Lactose, Hypoallergenic);

4. Huggies diaper pants.

Detsky Mir stores and pick-up points comply with an enhanced cleaning regimen and keep personal hygiene measures. The company offers customers to make cashless payments, limits the number of visitors who can be at the cash register at the same time. Online order delivery agents have pre-trip inspections, as well as special briefings, travel by car.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s and Kazakhstan’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The Company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.