Detsky Mir Ensures Adequate Children’s Goods Availability

March 19, 2020 Moscow, Russia. – Detsky Mir Group (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that it boosted the inventory of children’s goods and is ready to meet an increased demand.

Despite the challenging economic environment and epidemiological situation in Russia, Detsky Mir increased in advance a significant amount of inventory to ensure adequate children’s goods availability in the period of high demand. The entire product assortment, including essential products, is fully available both across the retail chain and at the online store.

Over the past few days, Detsky Mir’s sales in Russia grew by 45% year-on-year. Essential goods, particularly baby food and diapers were one of the fastest growing categories.

Detsky Mir continues to maintain superior service level for its online delivery. Over the past few days, Detsky Mir’s online sales grew more than 3.0 times year-on-year, with the online store’s share in the total sales in Russia exceeding 18%.

Top 5 best-selling categories

• Baby food – 6.7 times growth
• Diapers – 3.0 times growth
• Childcare – 2.8 times growth
• Apparel and footwear – 3.5 times growth
• Toys – 2.0 times growth

Top performing cities: Moscow, Saint Petersburg, Samara, Yekaterinburg, and Nizhny Novgorod.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s and Kazakhstan’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The Company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.