Detsky Mir Marks Five Years Since IPO

Moscow, Russia, 14 February 2022 – Detsky Mir Group, a multi-vertical digital retailer and the leader in the children’s goods sector in Russia and Kazakhstan, celebrates the fifth anniversary of its IPO on the Moscow Exchange.

In February 2017, Detsky Mir held a successful initial public offering (IPO) on the Moscow Exchange, a move that played a pivotal role in the Company’s corporate development and that was Russia’s first major market transaction targeting international investors since 2014.

Since the IPO, the Group’s Gross Merchandise Value (GMV) has more than doubled from RUB 88.7 billion to RUB 184.3 billion. The total number of Group stores has grown from 525 across 178 cities in Russia and Kazakhstan to 1,119 stores across 445 towns and cities in Russia, Kazakhstan, and Belarus. By 2021-end, Group selling space had risen 64% from 596,000 square meters to 980,000 square meters. Detsky Mir’s market share has increased from 17% to 24%, and sales of private labels and direct imports in Russia jumped from 24% of total sales in 2016 to 46.2% in 2021.

The past two years have seen the Group actively develop new business verticals; for example, the pet supplies chain Zoozavr was launched in 2018 and already boasted a total of 93 retail outlets at 2021-end. Furthermore, Detsky Mir successfully launched its own mobile app at the end of 2019. In the two full years since, it has been downloaded over 12.5 million times. Total online sales in Russia have skyrocketed from RUB 3.2 billion to RUB 54.0 billion. In November 2019, Detsky Mir announced the launch of a pilot version of its marketplace for apparel and footwear; almost a year later the Company rolled out a marketplace covering all categories, including apparel and footwear, toys and games, products for newborns, and pet supplies.

“In the five years since its IPO, Detsky Mir has achieved an impressive level of success. The Group is now one of the largest and fastest-growing e-commerce players in the children’s goods market with the largest free float of any Russian company, currently standing at about 65%. Year in, year out, the Company delivers strong sales growth and high profitability, coupled with a strong dividend yield. We are very grateful to the Moscow Exchange for its fantastic work over these years, and we would like to thank all our investors for placing their trust in us – we are confident that future cooperation will yield even greater results,” noted Maria Davydova, CEO of Detsky Mir Group.

“We would like to congratulate Detsky Mir on being publicly traded for five years. We are pleased that the Group chose the Moscow Exchange to tap capital markets, as here issuers can access all types of investors from Russia and around the world, including more than 17 million retail investors. Detsky Mir is now included in the Russian stock market’s flagship index, MOEX Russia, which indicates that this stock is very liquid. We wish Detsky Mir further success in driving business growth and shareholder value,” emphasized Yury Denisov, Chairman of the Executive Board and CEO of the Moscow Exchange.

For additional information:

 Julia Polikarpova        

Head of Public Relations        

Tel.: +7 495 781 08 08, ext. 2041        

upolikarpova@detmir.ru

Mikhail Makhyanov

Head of Investor Relations

Tel.: + 7 495 781 08 08, ext. 2315

mmakhyanov@detmir.ru