Detsky Mir Launches Delivery through Sberlogistics

Moscow, Russia, 25th March 2021 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), the largest multi-format children’s goods retailer in Russia and Kazakhstan, announces a new partnership with SberLogistics, a company under the Sber umbrella.   

Detsky Mir and SberLogistics have signed a partnership agreement, which allows orders placed on the online platform Detmir.ru or in the Detmir mobile app to be picked up in-branch at Sber or from automated SberLogistics parcel lockers, some of which can be accessed 24/7.

SberLogistics operates with its own infrastructure and provides the full range of logistics operations from the first to the last mile, including delivery by courier, to parcel lockers and pickup points. SberLogistics delivery networks includes a total of 26,000 localities and has about 13,000 pickup points across Russia. 

When placing an order online, Detsky Mir customers can choose the option that suits them: SberLogistics pickup point or parcel locker. Delivery costs just RUB 99, and is free for orders over RUB 1,900.  

“Order pickup points and parcel lockers are very popular with shoppers across Russia. We continue to actively broaden our network of pickup points and parcel lockers, and our partnership with SberLogistics will boost the number of our pickup points by almost 20% during the first phase of the project. Currently, customers can choose to receive their order through a range of options when shopping at Detmir.ru or on our mobile app: they can collect it from a Detsky Mir, Zoozavr or Detmir Pickup store, they can visit a partner pickup point or locker, or alternatively, a courier can deliver the order right to their front door. We are delighted with our partnership with SberLogistics, and we are convinced that it will be very popular among our customers,” said Julia Polikarpova, Head of Public Relations at Detsky Mir Group.

“We are excited to work with such a large chain as Detsky Mir. Making fast and comfortable deliveries for our customers is our priority. Our pickup points are located in-branch at Sber, while a good number of our parcel lockers can be accessed at any time of the day, which lets customers collect their delivery at a time that suits them. We currently deliver Detsky Mir orders across Moscow, but looking ahead, we plan to roll out our services to other regions,” said Maria Zaitseva, Deputy CEO for Commerce, SberLogistics.

For additional information:

 Julia Polikarpova        

Head of Public Relations        

Tel.: +7 495 781 08 08, ext. 2041        

upolikarpova@detmir.ru

Sergey Levitskiy

Head of Investor Relations

Tel.: + 7 495 781 08 08, ext. 2315

slevitskiy@detmir.ru