«DETSKY MIR» OPENED A NEW ABC SHOP IN SOCHI

April 30, 2019, Moscow, Russia. – «Detsky Mir» Group of Companies (hereinafter referred to as  «DetskyMir» or «Company», MOEX: DSKY), Russia’s largest retail operator of children’s goods, part of the AFK Group «Sistema» (LSE: SSA, MOEX: AFKS) – announces the opening of a new store under the ABC brand in Sochi.

Shop address: Sochi, “Sun Sity” shopping center, 6 Severnaya st.

The commercial area of the store is about 90 sq.m. The store became the 15^th ABC store in Russia.

In the ABC network there are toys, constructors, products for development and creativity for children from 0 to 14 years old. Buyers will be able to purchase toys from well-known foreign manufacturers, such as LEGO, Hasbro and Mattel, as well as those produced under their own brand ABC.

The range of ABC store has about 1500 SKU.

Thanks to the long-term experience of the “Detsky Mir” Group of Companies in the segment children’s goods, visiting new ABC stores will bring positive emotions to both adults and young customers. ABC has professional consultants who will help you choose the necessary toys

For additional information: