«DETSKY MIR» GROUP OF COMPANIES OPENED THE FOURTH STORE IN THE REPUBLIC OF BELARUS

19.04.2019 Moscow, RUSSIA. Gomel, BELARUS – The «Detsky Mir» Group of Companies (MOEX: DSKY) – Russia’s largest retailer of children’s goods, announces the opening of its fourth store in Belarus.

The fourth store of the retail network «Detmir» which area is 947 sq. m opened in Gomel in the “Secret” shopping center at Gagarina st. 65

The network «Detmir» in Belarus offers a wide range of products for children from 0 to 12 years old: clothes and shoes, products and food for newborns, toys for boys and girls, products for children and adolescents – more than 30 thousand items in total. Along with global manufacturers, Belarusian goods are presented on the shelves of the “Detmir” store.  

The “Detsky Mir” company has been effectively cooperating with Belarusian manufacturers since 2013. Belarusian toys, goods for sport and recreation, large-sized goods and clothing, in particular, school uniforms and hosiery, are in great demand. At the end of 2018, the volume of Belarusian goods sold in the “Detsky Mir” retail chain in Russia amounted to more than 400 million Russian rubles.

In Belarus, the share of Belarusian products in the “Baby Food” category is about 35%. The company plans to increase the share of Belarusian goods on the shelves of stores, setting a goal to achieve the maximum possible in each product category.

In the Republic of Belarus “Detmir” conducts active charity activities, that are aimed at helping children in difficult life situations. The wards of the Company are children from Belarusian social institutions and hospitals. In the framework of the charity event “Uchavstvyite!” collection of necessary things for pupils of thee social institutions was organized in the “Detmir” stores. Anyone can buy the necessary goods for children and leave it in a special arena, located at the store’s checkout. The goal of the action is to improve the quality of life of children in social institutions of Belarus. In Gomel the beneficiary of the action is the “Ulukovskaya auxiliary boarding school”, where 118 children live with mental retardation, 6 of them are orphans.  

For additional information:

Nadezhda Kiseleva

Head of Public Relations

Office.: +7 (495) 781-08-08, ext. 2041

Cell.: +7 (985) 992-78-57

nkiseleva@detmir.ru