Detsky Mir’s Online Sales Exceeded RUB 1 bn Over the Last Week

Moscow, Russia, 16^th November 2020 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), the largest specialized children’s goods retailer in Russia and Kazakhstan, announces the results of its Shopping Week campaign ended on 15 November.

Detsky Mir set several new records in online sales. On 11 November, the campaign’s key day, the Company increased its online sales more than threefold year-on-year, demonstrating one of the highest growth rates in the Russian e-commerce segment. Orders exceeded 170,000 over one day, while its online sales reached 41% of Detsky Mir’s total sales in Russia.

Over the entire Shopping Week, the Company’s online sales grew by 2.5 times year-on-year. Weekly sales via the Detsky Mir online store and mobile app exceeded RUB 1 bn. Fashion (+291%) was the top performing online category. The most customer activity came from Moscow, Saint Petersburg, Samara, Yekaterinburg, and Nizhny Novgorod.