Detsky Mir Mobile App Hits 3 Million Downloads Six Months after Launch

Moscow, Russia, 29 June 2020 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that its mobile app has been gaining traction with customers, with more than 3 million downloads over the first six months after its launch. 

In December 2019, Detsky Mir Group launched a mobile app for customers, allowing them to shop online using the Company’s loyalty card.

Over the first six months since launch, the app has been opened over 15 million times on our customers’ mobile devices, with its daily active audience already exceeding 300,000 users.

“Detsky Mir” is also the highest rated free app in Russia, with a score of 4.6 on the App Store and 4.7 on Google Play. Download statistics show that Android mobile devices account for about 70% of installations and iOS devices for about 30%.

Online shoppers enjoy the app’s attractive design, huge assortment of children’s goods and dedicated category for pet supplies. They also value the discounts, promotions and delivery options offered, as well as the chance to use their bonus card when ordering.

Over the six months since launch, more than 5 million orders have been made via the mobile app, accounting for more than half of all online orders. Mobile app users’ favorite products are apparel and footwear, toys, baby food and care products.

Detsky Mir’s loyalty program members can manage their bonus card from the app, with options to check their current balance, bonuses applied and transaction history. The Company is planning to launch a User Account linked to the detmir.ru website and streamline the checkout process in the near future.

“The launch of the mobile app is Detsky Mir’s latest step towards enhancing its digital proposition. The app has been gaining traction with customers, with the audience growing even faster during the pandemic – half of online orders are now being made via the mobile app. All this motivates our team of designers, developers and marketing experts to speed up the product’s further development,” noted Mikael Geletsian, Digital Product Director at Detsky Mir Group.

For additional information:

  Julia Polikarpova

  Head of Public Relations

  Tel.: +7 495 781 08 08, ext. 2041

  upolikarpova@detmir.ru