Cyber Monday Boosts Detsky Mir’s Online Sales by 2.3 Times

Moscow, Russia, 3 February 2021 – Detsky Mir Group (the “Group”, “Detsky Mir” or the “Company”, MOEX: DSKY), the largest children’s goods retailer in Russia and Kazakhstan announces the results of its online Cyber Monday campaign, held from 25 and to 29 January.

The campaign boosted the Company’s online sales by 2.3 times year-on-year to keep it among the top performers by growth rates in the Russian e-commerce segment. Online orders exceeded 120,000 on 25 January, the campaign’s key date, while its online sales peaked at 40.1% of Detsky Mir’s total sales in Russia. Orders made via the Company’s mobile app during the campaign totaled 73.5%.

The strong online performance was led by the following categories: Apparel (+292%), Stationery, Books and Multimedia (+212%), Baby Food (+185%), and Toys (+130%). The most customer activity came from Moscow, Saint Petersburg, Nizhny Novgorod, Yekaterinburg and Perm.

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