Detsky Mir Opened Five New Stores

The Detsky Mir Group of Companies (Children’s World), the largest operator of trade in children’s goods in Russia, informs about opening new stores.

The new stores are located in:

Moscow (Moskvorechye shopping center, 26 Kashirskoye highway),with 728 sq. m of selling space, Detsky Mir’s 172nd store in Moscow Region;
Vidnoe (Vidnoe Park shopping center, 20 Staronagornaya st.),with 934 sq. m of selling space, Detsky Mir’s 172nd store in Moscow Region;
Tyumen (Matreshka shopping center, 112A Shirotnaya st.), with 934 sq. m of selling space, Detsky Mir’s 6th store in the city;
Magnitogorsk (Jazz Mall shopping center, 6 Gertsen st.), with 946 sq. m of selling space, Detsky Mir’s 3rd store in the city;
Kropotkin (Nikolaеvsky shopping center, 18/1Krasnaya st.), with 955 sq. m of selling space, Detsky Mir’s 1st store in the city

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

Detsky Mir Opens Its Fifth Store in Leningrad Region

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new store.

The new store opened in Sosnoviy Bor, Leningrad region (Krym shopping center, 78 Geroev av.), with 736 sq m of selling space, Detsky Mir’s 1st store in the city.

Detsky Mir Opens New Stores In Moscow Region And Kazakhstan

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new stores.

The new stores are located in:

Electrostal, Moscow Region (Meridian shopping center, 4 Yualagina st.),with 826 sq. m of selling space, Detsky Mir’s 171st store in Moscow Region;
Almaty, the Republic of Kazakhstan (Mart Village shopping center), with 979 sq m of selling space, the 6th Detsky Mir store in the city and 24^th in the country.

Detsky Mir Will Help Customers To Find Their Heroes

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, has opened a new section on the website www.detmir.ru.

Now on the website of Detsky Mir retail chain, it is possible to search for products with movies and animation films characters, as well as comics characters, has become available. The website has opened a new section “Heroes” (www.detmir.ru/collection/) where buyers can quickly find any product with any popular character. The section was developed with the participation of licensees.

Search is carried out in all goods categories: not only toys, construction toys, figurines, but also clothes, shoes, stationery, goods for newborns. Thus, now parents will not have to visit several thematic sections of the website to search for different products with a certain character.

“Products with famous characters demonstrate the highest sales growth due to their popularity. Detsky Mir occupies a leading position in Russia in terms of the sale of licensed goods, in particular, we are the first among all retailers in Europe selling products “Trolls”. Expansion of the website functions will increase sales of licensed goods and increase the average purchase size – not all customers know that not only T-shirts, but also push scooters, ball pens, baby food can be produced with the image of their child’s favorite character,” said Nadezhda Kiseleva, Head of the Directorate for External and Internal Communications of Detsky Mir Group of Companies.

Now, in the online store www.detmir.ru, you can search for products for 100 movie characters, which account for about 11 thousand SKU. Products of both foreign and Russian brands are sold – Masha and the Bear, Fixiki, Soyuzmultfilm, Kikoriki (Smeshariki), Three Bogatyrs and much more.

Buyers can buy these products in an online store or retail store – for the convenience of customers on the website we indicate the availability of goods also the retail chain as well.

TOP-10 Russian licenses in 2018*:

Masha and the Bear
Fixiki
Well, Just You Wait! (Nu, pogodi!)
Luntik
Three cats
Malyshariki
Barboskiny
Kikoriki (Smeshariki)
Prostokvashino
Three Bogatyrs

* The ranking is compiled based on sales data from the Detsky Mir chain of stores and the online store www.detmir.ru in January-May 2018.

Detsky Mir Expands Its Chain In Nizhny Novgorod

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new store.

The new store opened in Nizhny Novgorod (Indigo Life shopping center, 11 Kazanskoye h.), with 1,100 sq. m of selling space, Detsky Mir’s 9th store in the city.

Detsky Mir Enters The World Of Big Football

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, announces the availability of a new range of products with football symbols.

On the eve of the finals of the World Cup, which will be held in Russia from June 14 to July 15, 2018, the chain of stores Detsky Mir and the online store www.detmir.ru offer a full range of souvenir products with the game symbols.

Buyers are offered stuffed toys and Wolf Zabivaka figures – the official mascot of the championship – as well as soccer balls, puzzles, soap bubbles and even bicycles. In addition, there are caps, T-shirts and bodies on sale.

“Interest in the upcoming championship is high, therefore young fans and their parents are already buying souvenirs. The eve of the championship is the most successful time for the purchase of memorable toys, when whole collection is still available in the stores. Sales leaders include soccer balls and stuffed toys,” said Nadezhda Kiseleva, Head of the Directorate of External and Internal Communications of Detsky Mir Group of Companies.

The widest range of branded products is available today in the flagship store of Detsky Mir chain in Moscow at: 10, Vozdvizhenka St. This store is popular not only with Russian parents, but also with foreign tourists.

Detsky Mir Opened The First Store With ABC Brand

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, announces plans for the development of a new retail chain of ABC toys.

The first ABC store was opened on May 31, 2018 in Chelyabinsk. The store with an area of 80 square meters started operating in the shopping center “Almaz” at: 64, Kopeyskoye Highway. Two more ABC stores will open their doors in Novosibirsk.

“We are developing stores under the ELC franchise in Russia offering products for the early development of children under this brand. ABC stores offer an expanded range of products at affordable prices not only for preschool children, like in ELC, but also for schoolchildren. In accordance with our plans, the development of the ELC chain will continue in Moscow, St. Petersburg and other major cities of the country. Opening of ABC stores in the near future is planned in those regions of Russia where the ELC chain is not yet represented,” said Aleksandr Roganov, General Director of Kub-Market LLC.

The company is planning to open ABC stores in shopping centers and street retail shopping facilities. The area of shops will be up to 150 square meters.

The stores of the ABC chain offer toys, construction toys, products for the development and creativity for children from 0 to 14 years old. Buyers will be able to purchase toys by well-known foreign manufacturers such as LEGO, Hasbro and Mattel and those released under ABC’s own brand. The range of ABC store totals about 1,500 SKU.

Thanks to the many years of experience of the Detsky Mir Group of Companies in the children’s products segment, a visit to new ABC stores will bring positive emotions to both adults and small customers. ABC employs professional consultants who will help pick up the necessary toys, depending on the age and personal preferences of a child.

Detsky Mir Opens New Stores In Omsk

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new store.

The new store opened in Omsk (AT Market shopping center, 2/3 6-Stantsionnaya st.), with 800 sq. m of selling space, Detsky Mir’s 6th store in the city.

ELC Expands Its Chain In Saint-Petersburg

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new ELC store.

The new store opened in Saint-Petersburg (Ohta Mall shopping center, 3 Brantovskaya doroga), with 116 sq m of selling space, ELC’s 6th store in the city;

The ELC Company has been making high-quality safe toys for more than 40 years already, they help children to develop harmoniously and get acquainted with the surrounding world. ELC invites children’s psychologists, well-known designers and the main experts – children for cooperation when working out toys.

The ELC retail chain includes stores in Moscow and other regions of Russia: St. Petersburg, Surgut, Smolensk, Novorossiysk, Krasnodar, Sochi, Samara, Saratov, Ufa, Rostov-on-Don, Tyumen, Tomsk, Ryazan, Mytishchi, Astrakhan, Petrozavodsk. ELC toys can be also bought online: www.elc-russia.ru.

The ELC chain of stores in Russia is developed by the Detsky Mir Group of Companies on a franchise contract.

Detsky Mir Opens New Stores

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new stores.

The new stores are located in:

Moskovskiy, Moscow Region (Novomoskovskiy shopping center, 2 Khabarova st.),with 900 sq. m of selling space, Detsky Mir’s 170th store in Moscow Region;
Smolensk (Etazhi shopping center, 6D Krasninskoe highway), with 900 sq m of selling space, Detsky Mir’s 3rd store in the city;

Contacts

ir@detmir.ru