“Detski Mir” announced the reiting of gifts for boys

February 18, 2019, Moscow, Russia. – “Detsky Mir” Group of Companies (hereinafter referred to as “Detsky Mir” or “Company”, MOEX: DSKY), – Russia’s largest retail operator of children’s toys, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – publishes TOP- 5 most popular toys for boys by February 23.

For many years in Russia, Defender of the Fatherland day has been considered to be a holliday of all men, regardless of their age and profession. As a rule, choosing a gift for adults does not cause any special difficulties, and in the diverse world of toys for boys it is often not so easy to navigate.

Each boy will be happy to receive a radio-controlled Mercedes-Benz SLS Mobicaro class model at a scale of 1:14 by February 23. The spectacular scale and speed of the model have already been appreciated by the young buyers of the “Detski Mir”.

Transforming figures Mecard are made in the style of the cartoon characters about Mecardimals. The main core of this series is a transforming car, which is transformed into an epic warrior when it comes into contact with special “magic cards”. Mecard Mecardimals is an exciting game with super cool Transformers! The game is conducted according to the rules that are included, but the machines can also be used to play the battle scenes from the cartoon.

«All men, regardless of their age, profession, hobbies, love gifts and attention. Every year, on the eve of the main holiday of the strong half of humanity, the popularity of toys for boys increases significantly, and this year cars are in special demand, they are bought not only for children, but also for fathers and grandfathers into their collection,” – said Nadezhda Kiseleva, Head of the Department of external and internal communications “Detski Mir”.

«How to Train Your Dragon 3” was the first animated release after the merger of DreamWorks and NBCUniversal studios. The animation has already been successfully launched in some countries. Licensed products are already presented in various categories, ranging from the highest quality toys from SpinMaster and Playmobil, puzzles, printed materials, consumer goods and confectionery to the exclusive collection of Russian designer Sasha Kim and a limited series of bank cards. Start sales showed high interest from the buyers of “Detski Mir” on toys on the release of “How to Train Your Dragon 3.” Kids love Dragons! And their parents too.

TOP-5 gifts for boys*:

Radio-controlled toys Mobicar
Nerf Blasters
Updated Ninja Turtle Line
Toys on the new release of «How to Train Your Dragon»
New transforming Mecard cars

*Rating is based on the sales of «Detski Mir» chain in 2019

«We are very pleased that our evergreen brand — «Ninja Turtles» — has taken place of honor in the ranking of the most popular gifts by February 23. Today, Turtles are loved around the world by both children – girls and boys, and their parents, who grew up on this animated series. Having first appeared in the 80s in comics, it constantly changed and developed, always finding a response in the hearts of viewers. Last year, Viacom Nickelodeon Сonsumer Products announced a global restart of the franchise, and I’m sure that we will soon please fans of the show with a new collection of toys based on the animated series,” – said Petia Toncheva, senior director of distribution, digital media and licensing of VIMN in Russia, Georgia, Ukraine, the Baltic countries and the CIS.

DETSKY MIR OPENED THE FIRST STORE IN BELARUS

15 February 2019. Moscow, Russia. Minsk, Belarus – Detsky Mir Group (MOEX: DSKY), Russia’s largest specialized children’s goods retailer announces the opening of the first store in Belarus.

The chain’s first store in Minsk with an area of 1,690 sq m opened in the city’s biggest shopping mall Matrix at 2 Montazhnikov St.

Detsky Mir Group began its development in the Republic of Belarus under the Detmir brand. The new brand corresponds to the website’s domain name (detmir.ru in Russia and detmir.by in Belarus) and is based on the principles of the omni-channel business strategy and modern trends to simplify and abbreviate traditional names.

The Detmir chain in Belarus offers a wide range of products for children aged 0 to 12: clothing and footwear, products and food for infants, toys for boys and girls, early learning and school products for children and teenagers, etc – a total of more than 30,000 sku. The Detmir store sells Belarusian goods along with those produced by global manufacturers.

Detsky Mir has been cooperating with Belarusian producers since 2013. In Russia, the share of Belarusian products in the Company’s “Baby Food” amounted to 35%. Belarusian toys, sport and recreation goods, large items and clothes, in particular, school uniforms and hosiery enjoy high demand. In 2018, the total of Belarusian goods sold in the Detsky Mir chain in Russia amounted to over RUB 400m.

Simultaneously with the opening of its first store in the Republic of Belarus, Detmir begins charitable activities aimed at helping underprivileged children. For example, Detmir opens three playrooms in the Republican Children’s Hospital of Medical Rehabilitation, where young patients can play board/educational games, dolls and cars, and create artworks.

As part of the charity campaign “Participate!” the store organised a collection of goods for children from Orphanage No 3 in Minsk. Any customer can buy something for children and leave it in a special playpen by the store’s checkout. The goal of the campaign is to improve the quality of life of children in social institutions of Belarus.

In 2018, the volume of charitable aid in Russia and Kazakhstan amounted to more than RUB 630m.

Andrey Belik, executive director of the Detmir retail chain:

“As we open the first store in the Republic of Belarus, we hope that Minsk residents will appreciate our service, product mix and pricing policy. Due to the large volume of purchases, we can offer our Belarusian customers high-quality products at the most attractive prices. We also plan to increase the share of Belarusian goods in out stores, with a target of achieving the maximum possible share in each product category.”

«DETSKY MIR» OPENED 8 NEW SUPERMARKETS

«Detsky Mir» Group of Companies announces the opening of new supermarkets.

Moscow region

Lyubertsy district, Malakhovka

Shopping center “Malakhovskoe ozero” (Mikhnevskoe ave., 3). Its commercial area is 650 sq.m.

Naro-Fominsk

«Voskressensky» shopping center (Svoboda square). Its sales area is 1000 sq. m.

Republic of Tatarstan

Kazan

XL shopping center (Yamasheva Avenue, 97). Its sales area is 750 sq. m.

Nizhnekamsk

«Essen» shopping center (Gagarin st, 25). Its sales area is 900 sq. m.

Sterlitamak (Republic of Bashkortostan)

«Astrum» shopping center (Komsomolskaya st., 5B). Commercial area – 750 sq. m.

Arkhangelsk (Arkhangelsk region)

Shopping center «RIO» (Rozinga st, 10). Commercial area – 800 sq. m.

Cherepovets (Vologda region)

Shopping center «Intercity» (Moscow ave, 51). Its commercial area 900 sq. m.

Tver (Tver region)

«Irtysh» shopping center (Khromov st, 17, bldg. 1). Its commercial area is 900 sq. m.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

«DETSKY MIR» EXPANDED RETAIL NETWORK IN KAZAKHSTAN UP TO 30 STORES IN 2018

The «Detsky Mir» Group of Companies presents the results of the retail network development in the Republic of Kazakhstan.

On December 25, 2018, two new stores of the chain in Almaty opened their doors to customers: in the “City Center” shopping mall (Tole bi st., 136) and Forum Almaty (Seifullin ave., 617). In total, the company has ten supermarkets in the city.

At the end of 2018, “Detsky Mir” expanded its retail network to eight supermarkets. Three debut stores appeared in Pavlodar, Kokshetau and Kyzylorda. In addition, the company increased its retail network to five stores in Almaty. In total in the Republic of Kazakhstan “Detsky Mir” is represented by 30 stores in 15 cities.

Thus, to date, retail chain stores operate in Aktau, Almaty, Astana, Atyrau, Aktobe, Zhanaozen, Karaganda, Kokshetau, Kostanay, Kyzylorda, Pavlodar, Petropavlovsk, Semey, Uralsk and Shymkent.

««Detsky Mir» Group of Companies in 2019 will continue the expansion of the retail network in Kazakhstan. Our goal is to become the leader in the market of children’s goods in the country. We are planning to expand the retail network both in the cities of the “Detsky Mir” presence and in new cities», – said Mikhail Podkladyshev, Director of “Detsky Mir – Kazakhstan”.

Report on voting results

A report on the results of voting at the extraordinary general meeting of shareholders on 12/15/2018 is posted on our website.

http://corp.detmir.ru/shareholders-and-investors/corporative-governance/general-meeting-of-shareholders-1/decisions-of-the-general-meetings-of-shareholders

«DETSKY MIR » EXPANDS THE NETWORK «ZOOZAVR»

The “Detsky Mir” Group of Companies announces the opening of three stores of the new retail chain “Zoozavr”.

Shops opened at:

Moscow

«Аlfavit» shopping center (Kulikovskaya st, 6). Commercial area – 180 sq. m.

Vidnoe (Moscow rgion)

«Larets» shopping center (Raduzhnaya st, 2). Commercial area – 140 sq. m.

Tambov

«Detsky Mir» shopping center (Karl Marx st, 165B). Commercial area – 100 sq. m.

In addition, on December 5, 2018, the first store of the “Zoozavr” retail chain opened its doors in Moscow ( «Global-city» shopping center, Dnepropetrovskaya st, 2).

In «Zoozavr» the products of leading manufacturers: food, including medical, veterinary drugs, cosmetics, hygiene products and grooming products, and much more are presented.

Products for pets are also available in the “Destky Mir” online store (www.detmir.ru). You can get the order at any “Detsky Mir” store in the Moscow region and St. Petersburg or use the delivery service.

Holders of «Detsky Mir» bonus cards can use all the advantages of the loyalty program in “Zoozavr”, which will allow them to receive bonuses for purchases of 2% and compensate them for up to 100% of the value of goods. The total bonus program also operates in “Detsky Mir”, ELC and ABC retail chains in Russia.

«DETSKY MIR» NETWORK OPENS 9 NEW STORES

14/ 12 / 2018

«Detsky Mir» Group of Companies announces the opening of new stores.

Moscow region

Moscow

«Sedmoy continent» shopping center (Magnitogorskaya st, 2). Commercial area – 800 sq. m.
Zelenodoskaya st, 25. Commercial area – 500 sq. m.

Nakhabino

Institutskaya st, 12. Commercial area – 600 sq. m.

Taking into account the new stores, «Detsky Mir» has 181 shopping centers in Moscow region.

Kungur (Perm region)

«Passage» shopping center (Kommuny st, 45). Its ommercial area is – 800 sq. m.

The store became the first retail facility in the city and the 11^th in the Perm region.

Republic of Tatarstan

Kazan

«Port» shopping center ( Orenburgsky tract st., 158). Its commercial area is 900 sq. m.

Bugulma

«Essen» shopping center (Vladimir Lenin st, 145). Its commercial area is 800 sq. m.

The store became the first retail outlet in the city and the 14^th in the Republic of Tatarstan.

Orenburg

Shopping center «Armada Yug» (Nezhinskoe highway, 2B). Its commercial area is 1000 sq. m.

The store has become the 8^th retail outlet in the region.

Lipetsk

Shopping center «L-CITY» (50 years of NMLK, 4А). Commercial area is 800 sq. m.

The store has become the fourth retail outlet in the region.

Makhachkala

«Mirkato» shopping center (Akushinsky avenue, 15). Commercial area – 800 sq. m.

The store has become the fifth retail outlet in the region.

The «Detsky Mir» network presents a wide range of products for children from 0 to 12 years old: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.

RAITING OF NEW YEAR GIFTS FOR CHILDREN

The “Detsky Mir” Group of Companies presents a rating of the most popular New Year gifts, formed on the basis of sales of children’s goods in November-December 2018 in the “Detsky Mir” stores.

«Due to the scale of work and new convenient services, the “Detsky Mir” chain of stores and the online store www.detmir.ru will once again become the main place of purchase of gifts for children in Russia and Kazakhstan. In order to guarantee a high level of service, we prepared for a large influx of customers in a timely manner. The working hours will be extended again in the most visited stores and the number of cashiers will be increased. Another convenient service, Click&Collect, allows you to place an order in an online store and receive it in an hour in any “Detsky Mir” store», – said Nadezhda Kiseleva, Head of External and Internal Communications of the «Detsky Mir» Group of Companies.

TOP-10 New Year gifts for children*:

1. Dolls and baby dolls DEMI STAR

2. Kreiss Motorcycle

3. HotWheels cars and tracks

4. Radio-controlled cars RASTAR

5. Designers

6. Sparkle Girlz Collectible Figures and Play sets

7. Collectible figures Enchantimals

8. Barbie dolls and accessories

9. Nerf blasters (Hasbro)

10. Pre-fabricated «Zvezda» models

* the rating is made according to sales data in November-December 2018 in the «Detsky Mir» stores.

Like last year, the fashion for extravagant dolls is gradually leaving. Demi Star dolls became the sales leader in “Detsky Mir” stores. Under this brand, customers are offered several lines of dolls designed for children of different ages. A nice addition will be the price of a gift – the cost of Demi Stars toys starts from 149 rubles.

The actual classics are still Barbie dolls. Collection of bright dolls Funville Sparkle Girlz and Enchantimals also won’t leave the girls indifferent.

The sales leader for boys from 3 to 7 years old is the toy Kreiss motorcycle, which is offered for only 1729 rubles in the “Detsky Mir” chain of stores. The stylish modern design will please the little racer, and a comfortable seat will allow you to enjoy the ride. In the boys’ preference rating, there are also cars and tracks HotWheels, radio-controlled cars RASTAR, Nerf blasters.

Toys and kits for creativity from Russian manufacturers are very popular among buyers. Inquisitive guys can independently assemble a model of Soviet and Russian equipment from the company «Zvezda».

One of the desired gifts for girls and boys are the designers. In the “Detsky Mir” toys from Russian and foreign manufacturers, in the presence of dozens of different models, are presented.

«DETSKY MIR» NETWORK OPENS NEW SHOPS IN VORONEZH AND MYTISHCHI

The “Detsky Mir” Group of Companies announces the opening of two new supermarkets.

The “Detsky Mir” chain has opened 2 stores:

Mytishchi (Moscow region)

MTRC «5 Planets» (Moscow region, Mytishchi, Ptitsefabrika settlement, Dmitrovskoe highway, 4). Its sales are is 800 sq. m.

The supermarket became the 178^th retail outlet of the chain in the Moscow region.

Voronezh

«Maksimir» shopping center (Leninsky Prospect , 174P). Its sales area is 1200 sq. m.

Taking into account the new shopping facility in Voronezh, “Detsky Mir” has 6 stores.

«DETSKY MIR» NETWORK OPENS 3 NEW STORES

The “Detsky Mir” Group of Companies announces the opening of new supermarkets.

The “Detsky Mir” chain has opened 3 stores:

Khabarovsk

«Na Pushkina» (Lev Tolstoy, 19). Its sales area is 1000 sq. m.

The supermarket became the debut of the network in the Khabarovsk region.

Vladivostok

«Sedanka city» shopping center (Poletaeva st, 6D). Its sales area is 1000 sq. m.

Given the new shopping facility in Vladivostok, the “Detsky Mir” network has two new stores.

Penza

«Semeyny» shopping center (Antonova st, 18B). Its sales area is 800 sq. m.

In total, the retail network in the Penza region has six supermarkets: five in Penza and one more in Kuznetsk.

Contacts

ir@detmir.ru