«DETSKY MIR» OPENED A NEW ABC SHOP IN NARO-FOMINSK

April 16, 2019, Moscow, Russia. – «Detsky Mir» Group of Companies (hereinafter – «Detsky Mir» or «Company», MOEX: DSKY), – Russia’s largest retail operator of children’s goods, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – announces the opening of a new store under the ABC brand in the Moscow region.

Shop address: Moscow region, Naro-Fominsk, “Voskresensky Passage” shopping center, Svobody square, 2, building 1. 

The total area is 90 sq. m.

Commercial area – 80 sq. m.

In the ABC network, there are toys, constructors, products for development and creativity for children from 0 to 14 years old. Buyers will be able to purchase toys from well-known foreign brands, such as LEGO, Hasbro и Mattel, as well as the ones, that are produced under their own ABC brand.

The rage of ABC store has about 1500 SKU.

Thanks to the long-term experience of the “Detsky Mir” Group of Companies in the segment of children’s goods, visiting new ABC stores will bring positive emotions to both adults and young customers. ABC has professional consultants who will help you choose the necessary toys depending on the age and personal preferences of the child.

For additional information:

Nadezhda Kiseleva

Head of Public Relations

Office.: +7 (495) 781-08-08, ext. 2041

Cell.: +7 (985) 992-78-57 

nkiseleva@detmir.ru

«DETSKY MIR» GROUP OF COMPANIES OPENS A NEW STORE IN IRKUTSK

April 12, 2019, Irkutsk, Russia. – «Detsky Mir» Group of Companies (hereinafter – «Detsky Mir» or «Company», MOEX: DSKY), Russia’s largest retail operator of children’s goods, part of the AFK Group «Sistema» (LSE: SSA, MOEX: AFKS) – announces the opening of a new store in Siberia.

The 4^th store of the «Detsky Mir» retail chain in Irkutsk opened today in the “Bum” shopping center at 26 Academicheskaya st. The commercial area of the store is 1025 sq.m.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12,  including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

For additional information:

«DETSKY MIR» GROUP OF COMPANIES OPENED THE THIRD “DETMIR” STORE IN THE REPUBLIC OF BELARUS

29.03.2019 Moscow, RUSSIA. Gomel, BELARUS – The «Detsky Mir» Group of Companies (MOEX: DSKY) – Russia’s largest retailer of children’s goods, announces the opening of its third store in Belarus.

The third store of the retail network «Detmir» which area is 1164 sq. m opened in Minsk in the “EXPOBEL” shopping center at the intersection of the Logoisk road and the Minsk ring road, Borovaya 5, MKAD

The network «Detmir» in Belarus offers a wide range of products for children from 0 to 12 years old: clothes and shoes, products and food for newborns, toys for boys and girls, products for children and adolescents – more than 30 thousand items in total. Along with global manufacturers, Belarusian goods are presented on the shelves of the “Detmir” store.  

The “Detsky Mir” company has been effectively cooperating with Belarusian manufacturers since 2013. Belarusian toys, goods for sport and recreation, large-sized goods and clothing, in particular, school uniforms and hosiery, are in great demand. At the end of 2018, the volume of Belarusian goods sold in the “Detsky Mir” retail chain in Russia amounted to more than 400 million Russian rubles.

In Belarus, the share of Belarusian products in the “Baby Food” category is about 35%. The company plans to increase the share of Belarusian goods on the shelves of stores, setting a goal to achieve the maximum possible in each product category.

In the Republic of Belarus “Detmir” conducts active charity activities, that are aimed at helping children in difficult life situations. The wards of the Company are the State Institution “Republican Children’s Hospital of Medical Rehabilitation” – “Detmir” opens here 3 game roomsб as well as Orphanage №3 “Pearl” and Children’s House №1 for children with organic lesions of the central nervous system and psyche, as well as International public organization “SOS- children’s villages” (Belarus).

In the framework of the charity event “Uchavstvyite!” collection of necessary things for pupils of thee social institutions was organized in the “Detmir” stores. Anyone can buy the necessary goods for children and leave it in a special arena, located at the store’s checkout. The goal of the action is to improve the quality of life of children in social institutions of Belarus.

On March 30, employees of Detmir stores will take part in a charitable work for the first time. The event will be held in GUO “Orphanage №3 of Minsk “Zhemchuzhinka”, where employees of the ‘Detmir” stores located in the “Euroopt” and “Coolman” shopping centers, together with the children, will improve the territory. The tradition of holding large-scale volunteer work days int the Group of Companies “Detsky Mir” has existed for more than 5 years. During this time, the Company has helped to equip the territory of hundreds of children’s homes in dozens of cities in Russia and Kazakhstan. 

For additional information:

Detsky Mir acquires commercial premises for new flagship store in Moscow

Moscow, Russia, 27 March 2019 – Detsky Mir Group (“Detsky Mir”, “the Group” or “the Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer and a Sistema Group company (LSE: SSA, MOEX: AFKS) announces that it has signed an agreement with Euromagazin 21 Century LLC (Sberbank Group) to acquire commercial premises for a flagship store in Moscow.

Detsky Mir PJSC will acquire the former Valdai shopping mall at 11/1 Novy Arbat Street. The total investment in the commercial premises purchase and the opening of the flagship store is estimated at about RUB 1.0 bn. The property has a total area of 3,642.5 sq m.  

The transaction forms part of the Company’s program to improve its operational efficiency and will allow Detsky Mir to realise its ambitious plans for a flagship store on one of the central streets in Moscow. The opening of the new Detsky Mir flagship store on Novy Arbat is scheduled for the second half of 2019.

Detsky Mir will continue to pursue an asset-light business model, opening new stores primarily in leased space at modern shopping malls.

“Detsky’s Mir’s extensive track record in the children’s goods market and deep experience of the latest retail solutions will help us create a unique store for children that will become a prime shopping and entertainment attraction in the heart of Moscow,” said Vladimir Chirakhov, CEO of Detsky Mir Group.

For additional information:

«DETSKY MIR » HAS OPENED TWO NEW STORES

March 22, 2019, Moscow, Russia. – ГК «Детский мир» (далее – «Детский мир» или «Компания», MOEX: DSKY), – Russia’s largest retail operator of children’s goods, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – announces the opening of new stores in the Moscow region.

The «Detsky Mir» company has opened 2 new stores of the network: 

Zvenigorod

The debut store of the «Detsky Mir» retail chain has opened its doors at Moscovskaya st., 46. The commercial area of the store is 644 sq. m.

Zelenograd

A new store of the «Detsky Mir» retail chain has opened in the “Semeyny” shopping center at the Solnechnaya alley, 900. Commercial area of the store – 1000 sq. m. 

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12,  including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.  

For additional information:

ELC opened new stores in Moscow.

Moscow RUSSIA. Group of Companies «Detski Mir» (hereinafter referred to as – «Detski Mir» или «Kompaniya», MOEX: DSKY), – Russia’s largest retail operator in the sale of children’s goods, part of AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – reports about opening new ELC stores.   

Moscow                                     

The 28^th ELC store in Moscow region opened its doors for customers in the «Mosaic» shopping center at 7 Kozhukhovskaya St., 9. The shop’s retail space is 127 sq. m.

 «Toys for the early development of children from the ELC network are well known to children and parents of 20 countries, including Russia. Opening a new store in Moscow, the ELC toy chain is getting even closer to its customers», – says Alexander Roganov, ELC CEO in Russia

ELC has been creating high-quality, safe toys for over 40 years that contribute to the harmonious development of children and the study of the surrounding world. When developing toys, ELC attracts child psychologists to cooperation, leading designers and the most important SPECIALISTS – children.

Today, ELC retail chain is represented by stores in Moscow and Russian regions: St. Petersburg, Surgut, Krasnodar, Sochi, Kursk, Samara, Smolensk, Saratov, Ufa, Rostov-on-don, Tyumen, Tomsk, Ryazan, Mytishchi, Astrakhan, Voronezh, Petrozavodsk, Perm and Novorossiysk. Toys from ELC can also be purchased in the online store: www.elc-russia.ru.

The ELC chain of stores in Russia is being developed by the «Detski Mir» Group of Companies on a franchise basis.

«DETSKY MIR» GROUP OF COMPANIES OPENED THE SECOND DETMIR SHOP IN THE REPUBLIC OF BELARUS

07.03.2019 Moscow, RUSSIA. Minsk, BELARUS – «Detsky Mir» Group of Companies (MOEX: DSKY) – Russia’s largest retail operator of children’s goods, announces the opening of a second store in Belarus..

The second store of the «Detmir» retail chain with an area of 1080 sq. m. opened in Minsk in the “Coolman” shopping center at Kuhlman st., 3.

The network «Detmir» in Belarus offers a wide range of products for children from 0 to 12 years old: clothes and shoes, products and food for newborns, toys for boys and girls, products for development of children and adolescents – more than 30 thousand items in total. Along with gobal manufacturers, Belarusian goods are presented on the shelves of the «Detmir» store.

The «Detsky Mir» company has been effectively cooperating with Belarusian manufacturers since 2013. Belarusian toys, goods for sports and recreation, large-sized goods and clothing, in particular school uniforms and hosiery, are in great demand. At the end of 2018, the volume of Belarusian goods sold in the Detsky Mir retail chain in Russia amounted to more than 400 million russian rubles.

In Belarus, the share of Belarusian products in the “Baby food” category is about 35%. The company plans to increase the share of Belarusian goods on the shelves of stores, setting a goal to achieve the maximum possible in each category.

Simultaneously with the opening of the first store in the Republic of Belarus, “Detmir” began charitable activities in the city of Minsk, aimed at helping children in difficult situations. The Company’s wards became the State Institution “Republican Children’s Medical Rehabilitation Hospital” – “Detmir” opens here 3 game rooms, as well as Orphanage №3 “Zhemchuzhinka” and Children’s House №1 for children with organic lesions of the central nervous system and psyche..

As part of the charity event “Uchastvuyte!” collection of necessary things was organized for pupils of these social institutions in Minsk’s “Detmir” stores. Anyone can buy the necessary goods for children  and leave it in a special arena, located at the store’s checkout. The goal of the event is to improve the quality of life of children in social institutions of Belarus.  

Andrei Belik, executive director of the retail network «Detmir»:

«We are very pleased with our launch in Minsk! From the first days of operation, our store in the “Euroopt” shopping center, which was opened in February this year, shows high sales and customer traffic. Minsk dwellers appreciated our service, assortment presented in the store and price policy. Due to the large volume of purchases, we offer our Belarusian customers high-quality products at the most attractive prices. We belive in the success of our second store in the “Coolman” shopping center and invite our customers for bargains».

«DETSKY MIR» ANNOUNCED THE RATING OF GIFTS FOR GIRLS FOR THE 8TH OF MARCH

01.03.2019 MOSCOW, RUSSIA – Group of Companies «Detsky Mir » (MOEX: DSKY) – Russia’s largest retail operator of children’s toys – announces the rating of gifts for girls for the International Women’s Day. The doll traditionally remains the most desirable gift for a girl, this was shown by a study by analysts of the “Detsky Mir” Group of Companies, based on the sales results in January – February 2019. The most successful puppet brand is Demi Star. Baby doll Demi Star is always cheerful and even falls asleep with a smile, because the girl-mother loves him and cares about him. A baby can drink from a bottle, his hands and feet move , he can be bathed and the doll can pee – so that the water after “feeding” doesn’t stain his clothes, a diaper and a pot will be useful. All this is in the kit. Incredibly beautiful Barbie “Rainbow little mermaid” has become areal princess of the underwater world! She looks just charming: long white hair with pink strands, a tiara, flawless makeup, but most importantly – a luxurious rainbow tail. It is enough to press the button, and it will begin to overflow with all the colors of the rainbow. The hands of the doll are mobile, which means you can come up with a lot of interesting and fascinating scenes for the game. A great alternative to dolls are the Attivio kits for creativity, using them to create accurate drawings is easier than it seems. Gently draw a princess, a kitten or another image will help the Attivio drawing projector, complete with a storage case and a convenient pen. Top-5 gifts for girls for 8th of March*: 1. Dolls and baby dolls Demi Star 2. Barbie dolls 3. Enchantimals game sets 4. Interactive animal-bracelet Wrapples from Moose 5. Attivio Creative kits *According to the sales of the “Detsky Mir” chain of stores in January – February 2019. For additional information: Nadezhda Kiseleva, Head of External and Internal Communications + (495) 781-08-08, доб. 2042 Моб .тел: +7 (985) 992-78-57 nkiseleva@detmir.ru

ELC opened new stores in Krasnodar and Novosibirsk

Krasnodar                                      

New store has opened its doors to customers in the shopping center “Center Goroda” at the address: Krasnaya st., 176.

Its area is 111 sq. m.  

Novosibirsk

The second ELC store in Novosibirsk opened its doors for customers in the “Royal Park” shopping center at Krasny Avenue st., 101. Its area – 100 sq. m.

«Toys for the early development of children from the ELC network are well known to children and parents of 20 countries, including Russia. I am sure that moms and dads of Krasnodar and Novosibirsk will also appreciate the high quality of products», – said Alexander Roganov, general director of ELC in Russia.

ELC has been creating high-quality safe toys for over 40 years that contribute to tha harmonious development of children and the study of the world around them. When developing toys, ELC attracts child psychologists to cooperation, leading designers and the most important specialists – children.

Today, the ELC retail chain is represented by stores in Moscow and Russian regions: St. Petersburg, Surgut, Krasnodar, Sochi, Kursk, Samara, Smolensk, Saratov, Ufa, Rostov-on-Don, Tyumen, Tomsk, Ryazan, Mytishchi, Astrakhan, Voronezh, Petrozavodsk, Perm and Novorossiysk. Toys from ELC can also be purchased in the online store:  www.elc-russia.ru.

The network of ELC stores in Russia is being developed by the “Detsky Mir” Group of Companies on a franchise basis.

Detsky mir expanding ZOOZAVR

“Alliance” on Akademika Dollezhalya st, 7, 1. The store area is about 200 sq. m

In “Zoozavr” products of leading manufacturers, food, cosmetics, hygiene products and products for grooming and much more are presented.

Products for pets are also available in the online store “Detsky Mir” (www.detmir.ru). You can get the order at any “Detsky Mir” store in Moscow region and St. Petersburg ore use the delivery service.  

Holders of “Detsky Mir” bonus cards can use all the benefits of the loyalty program in Zoosaurus, which allow them to receive bonuses for purchases of 2% and compensate them for up to 100% of the value of goods. The total bonus program also operates in “Detsky Mir”, ELC and ABC retail chains in Russia.

For additional information:

Nadezhda Kiseleva

Head of Public Relations

Office.: +7 (495) 781-08-08, ext. 2041

Cell.: +7 (985) 992-78-57

nkiseleva@detmir.ru