Detsky Mir Chain Will Deliver Online Order for RUB 99

August 20, 2019, Moscow, Russia. Detsky Mir Group of Companies (hereinafter, “Detsky Mir”, or the “Company”, MOEX: DSKY), the largest Russian retail operator of children’s products, part of JSFC Sistema Group (LSE: SSA, MOEX: AFKS), announces a new service “Express delivery from the store.”

Customers of the detmir.ru online store can use the “Express delivery from the store” service for just RUB 99. The service is provided in all stores of the Detsky Mir retail chain in Moscow and St. Petersburg, and in 15 other large cities in Russia.

Residents of Moscow, St. Petersburg, Omsk, Volgograd, Voronezh, Yekaterinburg, Kazan, Krasnodar, Krasnoyarsk, Nizhny Novgorod, Novosibirsk, Perm, Rostov-on-Don, Samara, Saratov, Ufa and Chelyabinsk can have their order delivered within just a few hours after making an online purchase at detmir.ru

Customers of the online store at www.detmir.ru can choose the three-hour period of delivery, the most convenient for them, to receive their order.

“The business strategy of Detsky Mir Company aims to improve continuously the level of service and expand the package of services. We have optimized the order and delivery process, making it as convenient for our customers as possible. In 2018, our Company launched the In-Store Order and Pickup service; now 75% of our online customers collect their orders at the Detsky Mir stores nearest to them. We launched a new service that will allow customers to save time and money, this is especially important during the school season, and the Company will increase loyalty and attract new customers. In the first 14 days of August, the total amount of online sales grew 1.8 times compared to the same period in 2018, in the Sports category – 2.5 times, Clothing and Shoes – a 3 times increase,” said Nadezhda Kiseleva, Head of the Directorate for External and Internal Communications of Detsky Mir Group of Companies.

For additional information, please contact:

DETSKY MIR OPENS SCHOOL SEASON!

July 25, 2019 MOSCOW, RUSSIA. The «Detsky Mir» Group of Companies – Russia’s largest retail operator of children’s – announces the start of sales of school products in its stores and online store www.detmir.ru. «Detsky Mir» offers everything you need for excellent study at affordable prices: clothes and shoes, backpacks and bags for shoes, stationery and notebooks, as well as furniture and much more. «Our customers can be sure that in the «Detsky Mir» it is possible to prepare for a new acaxdemic year quickly with minimal expenses for the family budget. Due to the growth of business and active work with suppliers, we can offer everyone a wide range of school products at low prices», – said Nadezhda Kiseleva, Head of the Department of External and Internal communications of the «Detsky Mir» Group of Companies. In 2019, the minimum cost of preparing a boy for school was 4533 rubles (-3% compared to 2018), girls – 3833 rubles (-6%). The minimun cost of school goods in «Detsky Mir» in 2019 Boy Girl Position Price, rub. Position Price, rub. Shirt 349 Blouse 349 Vest 399 Vest 399 Classic trousers 699 Skirt 299 T-shirt 99 T-shirt 99 Sports pants 399 Sports pants 399 Low shoes 699 Ballet shoes 399 Gym textile shoes 299 Gym textile shoes 299 Pencil case – 29,9 rub. Bag for shoes – 54,9 rub. School diary – 19,9 rub. Album for drawing ( А4 format, 8 sheets) – 9,9 rub. Colored paper (А4 format, 8 colors, 8 sheets) – 9,9 rub. Markers in 12 colors – 39,9 rub. Colored pencils 12 colors – 28,9 rub. School satchel with a stiff back – 899 rub. Backpack for sports sections – 199 rub. A set of stationery, includeing notebooks (34 items) – 299 rub. In «Detsky Mir» a wide selection of school uniforms from Russian manufacturers: IMSA «Smena», Sky Lake, «Caramelli», «Dima and Alisa», Beloomut Sewing Factory, are presented. Buyers can try on and buy comfortable and stylish leather shoes of Russian manufacturers like Ralf Ringer, «Parizhskaya communa», тand European trademarks Andanines, Garvalin, Biomecanics. Products with the lowest price «Detsky Mir» offers under the following own trademarks Futurino School, Chessford, Kedini, Jomoto. The collection includes clothes and shoes necessary for the children to school. STM products fully comply with high Russian quality standarts. You can purchase everything ypu need for school in the online store www.detmir.ru, the main advantage of which is time saving and promt delivery of the order to your home. For additional information: Nadezhda Kiseleva Head of Public Relations Office .: +7 (495) 781-08-08, ext. 2041, cell.: +7 (985) 992-78-57 nkiseleva@detmir.ru

Detsky Mir Opened the First ABC Store in Samara

May 24, 2019 года, Moscow, Russia. – “Detsky Mir” Group of Companies (hereinafter referred to as “Detsky Mir” or “Company”, MOEX: DSKY), – Russia’s largest retail operator of children’s toys, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – informs about opening the first ABC store in Samara.

Shop address: Samara, Viva Land shopping center, Kirov Ave., 147.

The area of the store is over 100 sq.m.

In the AВC network, there are toys, constructers, products for development and creativity for children from 0 to 14 years old. Buyers will be able to purchase toys from both well-known foreign manufacturers, such as LEGO, Hasbro and Mattel, as well as those produced under their own ABC brand.

The range of the ABC store has about 1500 SKU.

Thanks to the long-term experience of the “Detski Mir” Group of Companies in the segment of children’s goods, visiting new ABC stores will bring positive emotions to both adults and young customers. ABC has professional consultants who will help you choose the necessary toys depending on the age and personal preferences of the child.

For additional information:

Detsky Mir Opens Its New Stores

May 24, 2019, Moscow, Russia. – “Detsky Mir” Group of Companies (hereinafter referred to as “Detsky Mir” or “Company”, MOEX: DSKY), – Russia’s largest retail operator of children’s toys, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – informs about opening new stores.

New “Detsky Mir” stores opened their doors to customers:

– in Birobidzhan

The debut store of the network opened today in the “Bira City” shopping center at 50 Soviet st.. Commercial area of the store is almost 1000 sq. m.

– in Moscow

opened in the shopping center “VTB Arena Mall” at Leningradsky Avenue, 36. The stores area is about 1000 sq. m.

– in St. Petersburg

in MFDC “Nevsky” at the address 4 Narodnaya st. The area of the store is 1000 sq.m.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

For additional information:

DETSKY MIR OPENED NEW SHOPS

May 13, 2019. Moscow. Russia – «Detsky Mir» Group of Companies (hereinafter referred to as «Detsky Mir» or «Company», MOEX: DSKY), Russia’s largest retail operator of children’s goods, part of the AFK Group «Sistema» (LSE: SSA, MOEX: AFKS) – announces the opening of two new stores in Russia.

New stores «Detsky Mir» opened its doors to customers:

Khabarovsk

The second store of the network opened today in the shopping «Evr» at 51 Suvorova st.  The commercial area of the store is about 1000 sq.m.

Ryazan

The new store opened in the shopping center «Europa» at 62 Novoselov st. на ул. Новоселов, 62. The area of the store is more than 1000 sq.m. The supermarket has become the 5^th retail outlet in Ryazan.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

For additional information:

«DETSKY MIR» OPENED A NEW ABC SHOP IN SOCHI

April 30, 2019, Moscow, Russia. – «Detsky Mir» Group of Companies (hereinafter referred to as  «DetskyMir» or «Company», MOEX: DSKY), Russia’s largest retail operator of children’s goods, part of the AFK Group «Sistema» (LSE: SSA, MOEX: AFKS) – announces the opening of a new store under the ABC brand in Sochi.

Shop address: Sochi, “Sun Sity” shopping center, 6 Severnaya st.

The commercial area of the store is about 90 sq.m. The store became the 15^th ABC store in Russia.

In the ABC network there are toys, constructors, products for development and creativity for children from 0 to 14 years old. Buyers will be able to purchase toys from well-known foreign manufacturers, such as LEGO, Hasbro and Mattel, as well as those produced under their own brand ABC.

The range of ABC store has about 1500 SKU.

Thanks to the long-term experience of the “Detsky Mir” Group of Companies in the segment children’s goods, visiting new ABC stores will bring positive emotions to both adults and young customers. ABC has professional consultants who will help you choose the necessary toys

For additional information:

«DETSKY MIR» GROUP OF COMPANIES OPENED NEW SHOPS

April 30, 2019. Moscow. Russia – «Detsky Mir» Group of Companies (hereinafter – «Detsky Mir» or «Company», MOEX: DSKY), – Russia’s largest retail operator of children’s goods, part of the AFK Group «Sistema» (LSE: SSA, MOEX: AFKS) – announces the opening  of two new stores in Russia.  

New «Detsky Mir» opened its doors to customers in:

• In Belgorod in the shopping center “Univermag Belgorod”  on Popova st. 36

The shop area is more than 1000 sq. m.

• In Chelyabinsk in the “Kosmos” shopping center on Chicherina st. 28  

Area of the store is about 1000 sq. m.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

For additional information:

«DETSKY MIR» HAS OPENED A NEW STORE

April 26, 2019. Moscow. Russia – «Detsky Mir» Group of Companies (hereinafter reffered to as «Detsky Mir» or «Company», MOEX: DSKY), Russia’s largest retail operator of children’s toys, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – informs about opening a new store.

The new «Detsky Mir» opened its doors for customers in Moscow in the “Salaris” shopping center in Moskovsky village, at 1 Kievskoye Highway, 23^rd km.

The areaof the store is about 1000 sq. m.

This is the 184^th store in the Moscow region.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

For additional information:

«DETSKY MIR» OPENED A STORE IN KOMSOMOLK-ON-AMUR

April 19, 2019, Moscow, Russia. – «Detsky Mir» Group of Companies (hereinafter – «Detsky Mir» или «Company», MOEX: DSKY), Russia’s largest retail operator of children’s goods, part of the AFK Group “Sistema” (LSE: SSA, MOEX: AFKS) – announces the opening of a new store in Siberia.

The new «Detsky Mir» store opened its doors for customers in Komsomolsk-on-Amur in the “Maysky” shopping center on 25 Pobedy avenue. The commercial area of the store is about 1000 sq.m.

This is the 5^th store in the Far East.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12,  including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

For additional information:

«DETSKY MIR» GROUP OF COMPANIES OPENED THE FOURTH STORE IN THE REPUBLIC OF BELARUS

19.04.2019 Moscow, RUSSIA. Gomel, BELARUS – The «Detsky Mir» Group of Companies (MOEX: DSKY) – Russia’s largest retailer of children’s goods, announces the opening of its fourth store in Belarus.

The fourth store of the retail network «Detmir» which area is 947 sq. m opened in Gomel in the “Secret” shopping center at Gagarina st. 65

The network «Detmir» in Belarus offers a wide range of products for children from 0 to 12 years old: clothes and shoes, products and food for newborns, toys for boys and girls, products for children and adolescents – more than 30 thousand items in total. Along with global manufacturers, Belarusian goods are presented on the shelves of the “Detmir” store.  

The “Detsky Mir” company has been effectively cooperating with Belarusian manufacturers since 2013. Belarusian toys, goods for sport and recreation, large-sized goods and clothing, in particular, school uniforms and hosiery, are in great demand. At the end of 2018, the volume of Belarusian goods sold in the “Detsky Mir” retail chain in Russia amounted to more than 400 million Russian rubles.

In Belarus, the share of Belarusian products in the “Baby Food” category is about 35%. The company plans to increase the share of Belarusian goods on the shelves of stores, setting a goal to achieve the maximum possible in each product category.

In the Republic of Belarus “Detmir” conducts active charity activities, that are aimed at helping children in difficult life situations. The wards of the Company are children from Belarusian social institutions and hospitals. In the framework of the charity event “Uchavstvyite!” collection of necessary things for pupils of thee social institutions was organized in the “Detmir” stores. Anyone can buy the necessary goods for children and leave it in a special arena, located at the store’s checkout. The goal of the action is to improve the quality of life of children in social institutions of Belarus. In Gomel the beneficiary of the action is the “Ulukovskaya auxiliary boarding school”, where 118 children live with mental retardation, 6 of them are orphans.  

For additional information:

Nadezhda Kiseleva

Head of Public Relations

Office.: +7 (495) 781-08-08, ext. 2041

Cell.: +7 (985) 992-78-57

nkiseleva@detmir.ru