Detsky Mir’s Footprint Grows Significantly in 1H 2020

Moscow, Russia, 9 July 2020 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, sums up the results of its expansion in the first half of 2020.     

Between 2 January and 30 June 2020, a total of 19 new Detsky Mir stores were launched in 18 cities across Russia and Kazakhstan. The retailer currently operates 782 supermarkets in Russia, Kazakhstan and Belarus.

During the six months of the expansion, Detsky Mir’s branded stores were primarily opened in cities with a population smaller than 600,000. The launch of new Detsky Mir stores in both smaller towns with a population of 40,000 and cities with a population above 1 million offers shoppers an excellent opportunity to buy high-quality children’s goods at affordable prices. Detsky Mir is getting closer and closer to every Russian across the country.

Detsky Mir stores have already been opened in nine cities, including Petropavlovsk-Kamchatsky, Ust-Kamenogorsk (Kazakhstan), Mirny (Arkhangelsk Region), Kingisepp (Leningrad Region), Belovo (Kemerovo Region), Usolye-Sibirskoye (Irkutsk Region), Mikhaylovsk (Stavropol Territory), Salekhard (Yamal-Nenets Autonomous Area) and Goryachy Klyuch (Krasnodar Territory), with the Group’s footprint further expanded in Moscow and Saint Petersburg. Over the six months, the Company’s total selling space increased by 12,000 square meters to 855,000 square meters. The total population of cities covered by Detsky Mir’s footprint now exceeds 80 million. 

“In 2020, we continued our active expansion of the Detsky Mir retail chain and the further deployment of our omnichannel business model. We have launched our first branded stores in a number of cities, potentially serving as a foothold for our further expansion in these regions,” said Julia Polikarpova, Head of Public Relations at Detsky Mir Group.

For additional information:

  Julia Polikarpova

  Head of Public Relations

  Tel.: +7 495 781 08 08, ext. 2041

  upolikarpova@detmir.ru

Detsky Mir Introduced Contactless Delivery Service

April 7, 2020 Moscow, Russia. – PJSC Detsky Mir (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that it has started to provide for the contactless delivery service.

Detsky Mir promptly responds to new challenges associated with the global spread of coronavirus infection (COVID-19), and adapts its business processes to changing conditions. To protect customers, the Company has introduced a contactless delivery service. The new service allows the customers to purchase goods through the Detmir.ru online store with a full or partial online order payment (up to customer’s discretion) and a contactless payment of the balance of the full amount to the courier at the time of receipt.

Detsky Mir Group provides for delivery services via partner courier companies. To ensure the safety of our customers, couriers keep a social distance of 1.5-2 meters. The courier leaves the order on customer’s doorsteps, moves to a safe distance and calls the customer on the phone. After checking the order by the customer, the courier sends the customer a payment link. Having received the link, the customer pays the order via mobile phone, the courier verifies the payment and sends the customer a receipt for the completed purchase. In addition, the customer can make a full online prepayment in order to get a completely contactless delivery service.  

The Company’s couriers are equipped with all the necessary personal protective equipment: masks and antiseptics. Detsky Mir takes all necessary measures to prevent the spread of the virus in its premises like stores, distribution centres, as well as delivery vehicles.

The Detmir.ru online store achieved 19% of the Russian online children’s retail market in 2019. The Company recorded over 238 million online visits and fulfilled over 9.8 million online orders in 2019. The share of Detsky Mir’s online store in the chain’s total revenue in Russia was 15.7% in Q4 2019 while it grew to 25% in March 2020. Today, the customers make over 50,000 orders per day at the Detmir.ru online store.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s and Kazakhstan’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The Company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.

Entering of Children’s Goods in the Essentials List

March 30, 2020 Moscow, Russia. – PJSC Detsky Mir (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that the Russian Government has added Children’s Goods to the list of essential non-food supplies.

As part of the implementation of the decree of the President of Russia “On the announcement of the week-long national holiday in the Russian Federation”, the Government approved a list of essential non-food supplies. This list includes 23 categories, including diapers, baby pacifiers, feeding bottles and baby hygiene products. This decree provides a legal basis for the Detsky Mir retail chain to continue to operate and sell other goods not included in the specified list.

As of March 30, more than 700 stores of the Company or 95% of the entire retail chain continue to operate on high alert, as they provide the population with essential supplies. In addition, Detsky Mir provides for distance selling of goods via its own online store detmir.ru. According to the results of the last two weeks, the share of online sales amounted to more than 25%.

At the same time, Baby food, Diapers and Childcare are the best-selling categories. The share of these goods in the total sales of Detsky Mir increased from 30% to 47% y-y. Breast milk substitutes were in greatest demand across other baby foods. Detsky Mir increased the share of these goods in the total sales of Baby food from 40% to 50% y-y. Moreover, more than a third of sales (35%) of breast milk substitutes are special therapeutic formulations intended for children with health problems, for whom it is vital to receive clinical nutrition daily (allergies, lactose intolerance, intolerance to cow’s milk proteins, etc. ).

Top-Selling:

1. Pampers diaper pants;

2. Nutrilon breast milk substitutes (including Pepti Gastro, Pepti Allergy, Comfort, Hypoallergenic);

3. Nan breast milk substitutes (including Non-Lactose, Hypoallergenic);

4. Huggies diaper pants.

Detsky Mir stores and pick-up points comply with an enhanced cleaning regimen and keep personal hygiene measures. The company offers customers to make cashless payments, limits the number of visitors who can be at the cash register at the same time. Online order delivery agents have pre-trip inspections, as well as special briefings, travel by car.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s and Kazakhstan’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The Company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.

Detsky Mir Will Ensure Uninterrupted Business Operation During the Week-long Holiday

March 27, 2020 Moscow, Russia. – PJSC Detsky Mir (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that it will continue to operate during the announced the week-long national holiday.

In the Moscow region, Detsky Mir’s shares of the breast-milk substitutes and the diapers markets are more than 53% and 46%, respectively, while the Company’s shares in Russia are 38% and 33%. Detsky Mir is a Russian systemically important company that provides the population with essential supplies. In this regard, Detsky Mir will continue to operate during the week-long national holiday declared by President of Russia Vladimir Putin, which lasting from March 28 to April 5.  

Detsky Mir takes necessary precautions to prevent the spread of viral infections at the stores of the retail chain as well as the Company’s distribution centers: it monitors health grounds of all employees, as well as provides for additional protective equipment (glasses, gloves, suits and antiseptics), intensively disinfects all premises. The Company is ready to ensure a high level of online order delivery service. Nowadays detmir.ru online store provides for free courier delivery throughout Russia.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s and Kazakhstan’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The Company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.

Detsky Mir is a Russian Systemically Important Company

March 24, 2020 Moscow, Russia. – PJSC Detsky Mir (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces its debut inclusion in the list of the systemically important companies in Russia.

The Ministry of Economic Development of Russia has expanded the list of systemically important organizations of the Russian economy, including PJSC Detsky Mir. The Ministry of Economic Development of Russia plans to monitor the financial and economic situation of organizations included in the list of the systemically important companies of the Russian economy. The purpose of monitoring the financial performance of the systemically important companies is the timely detection of negative factors affecting the sustainable development of such organizations, as well as preparing supporting proposals to eliminate identified risks or minimize their negative impact on the key operating and financial metrics of the systemically important companies.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s and Kazakhstan’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The Company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.

Detsky Mir Ensures Adequate Children’s Goods Availability

March 19, 2020 Moscow, Russia. – Detsky Mir Group (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces that it boosted the inventory of children’s goods and is ready to meet an increased demand.

Despite the challenging economic environment and epidemiological situation in Russia, Detsky Mir increased in advance a significant amount of inventory to ensure adequate children’s goods availability in the period of high demand. The entire product assortment, including essential products, is fully available both across the retail chain and at the online store.

Over the past few days, Detsky Mir’s sales in Russia grew by 45% year-on-year. Essential goods, particularly baby food and diapers were one of the fastest growing categories.

Detsky Mir continues to maintain superior service level for its online delivery. Over the past few days, Detsky Mir’s online sales grew more than 3.0 times year-on-year, with the online store’s share in the total sales in Russia exceeding 18%.

Top 5 best-selling categories

• Baby food – 6.7 times growth
• Diapers – 3.0 times growth
• Childcare – 2.8 times growth
• Apparel and footwear – 3.5 times growth
• Toys – 2.0 times growth

Top performing cities: Moscow, Saint Petersburg, Samara, Yekaterinburg, and Nizhny Novgorod.

***

For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s and Kazakhstan’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The Company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.

DETSKY MIRS LAUNCHES A NEW PRIVATE LABEL IN DIAPERS

Moscow, Russia, 27 February 2020 – Detsky Mir Group (“Detsky Mir”, the “Group” or the “Company”, MOEX: DSKY), Russia’s largest specialised children’s goods retailer, announces the launch of Manu, a new private label in diapers.

Detsky Mir is rolling out the new PL brand in the children’s goods markets of Russia, Kazakhstan, and Belarus. Developed through a partnership with Unicharm, Japan’s largest manufacturer of diapers, Manu offers premium Japanese quality for a medium price, giving it a competitive edge over other global brands. Currently, the Manu assortment consists of ten SKUs available in five key sizes, from Newborn to XL, and coming in two packaging sizes.

During 2020, the Company will expand the assortment marketed under the brand to include an additional category, Diaper Pants, and has plans to actively push the Manu PL brand through promotions and TV commercials.

The Company has been successful in the past in introducing private labels for newborns: in late 2016, Detsky Mir developed and launched its first private label in hygiene, BabyGo diapers. This 90% Russian-made brand is positioned in the low-price segment, achieving a share of 6.3% in total category sales for 2019. The Company is planning to gain momentum with the BabyGo PL brand by offering an even better value for money (without increasing the price), as well through rebranding and smart promotions.

“Pushing private labels is a key strategic priority for us, with the Detsky Mir chain currently offering 8,000 private label SKUs and their share in the Company’s 2019 sales growing by 3.3 p.p. YoY to 33.1%. With one out of every three items on a Detsky Mir ticket being a private label, we see considerable growth potential for private label sales in Toys and Diapers. Through Manu, Detsky Mir is offering its customers an exclusive, high-quality, low-price product while also achieving higher sales margins. Our mid-term target is to double private label sales in Diapers,” commented Vladimir Chirakhov, PJSC Detsky Mir Chief Executive Officer.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir and the Detmir.ru retail chains, the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The company operates a network of 766 Detsky Mir stores located in 293 cities in Russia, Kazakhstan and Belarus, 4 Detmir.ru stores, as well as 49 ELC, 13 ABC and ten Zoozavr stores as of 31 December 2019. Total selling space was approximately 843,000 square meters

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSFC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%. 

Lear more at www.detmir.ru, elc-russia.ru, ir.detmir.ru

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: Floette Holdings Limited and Exarzo Holdings Limited.

Detsky Mir Enters the Kyrgyz Market

Moscow, 23 December 2019 – Detsky Mir PJSC (“Detsky Mir” or “the Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces the initiative of entering the Kyrgyz market.    

As part of its geographical expansion strategy, the Company decided to enter the market of Kyrgyzstan. Detsky Mir’s goal is to open the first store in Kyrgyzstan in the next year and become a leader in the mid-term. Positive experience in Belarus and Kazakhstan demonstrates the Company’s ability to successfully develop its business outside of Russia.

Vladimir Chirakhov, PJSC Detsky Mir Chief Executive Officer, said:

“This year we successfully entered the Belarusian market, having already opened 8 Detmir stores in the largest shopping malls of Minsk, Brest, Gomel, Molodechno and Mogilev. The performance of the Belarusian retail chain turned out to be higher than our planned indicators, and we expect to reach EBITDA break-even this year. At the same time, Detsky Mir in Kazakhstan continues to develop rapidly, demonstrating LFL sales growth of over 34%. On the back of these high results, we decided to continue the geographical expansion to the CIS countries. The Kyrgyz market is attractive to us in terms of low level of competition, favourable demographic and economic environment in the country. Thanks to our strong bargaining power, we will be able to offer Kyrgyz customers high-quality products at the most attractive prices.”

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir retail chain, and the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The company operates a network of 710 Detsky Mir stores located in 266 cities in Russia, Kazakhstan and Belarus, as well as 48 ELC, 14 ABC and eight Zoozavr stores as of 30 September 2019. Total selling space was approximately 794,000 square meters.

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%.

Lear more at www.detmir.ru, corp.detmir.ru, elc-russia.ru.

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: FLOETTE HOLDINGS LIMITED and EXARZO HOLDINGS LIMITED.

Detsky Mir Tests New Format of Detmir.ru Store

Moscow, 13 December 2019 – Detsky Mir PJSC (“Detsky Mir” or “the Company”, MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces the launching of active testing of the new format of detmir.ru store.

In line with its omnichannel business model aimed at accelerating the consolidation of the children’s goods market, the Company will introduce an active pilot phase of a new “microstore” format detmir.ru that combines an offline store and a pick-up point.  

The format utilizes a selling space of roughly 130-170 square meters primarily in cities with a population of 10,000 to 40,000 inhabitants, as well as specific locations that are incomparable with Detsky Mir’s standard formats. The total market capacity of such locations is now estimated at 2,000 detmir.ru stores.

To date, the Company opened two “microstores” in the Moscow region, planning to have at least five of them by the end of Q1 2020. Based on the results of H1 2020, the Company will make a decision of full-scale roll out. The pilot stores will experiment with several product mixes as well as delivery speed of online orders.

Vladimir Chirakhov, PJSC Detsky Mir Chief Executive Officer, said:

“Our customers are increasingly shopping at the webstore www.detmir.ru, as the online segment’s share in the company’s total revenue in November rose to 17.7%. About 90% of the online orders are picked up at retail stores, which confirms a high customer demand for this service. At the same time, we decided to develop direct deliveries from stores as a separate service, leveraging our expansive retail chain. Now our customers in large cities in Russia can receive their orders within a few hours after making an online purchase on our website. All this testifies to the strong efficiency of our omnichannel business model. We expect that the new format will allow us to increase presence in smaller communities, while also refining our delivery performance”.

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For additional information:

Detsky Mir Group (MOEX: DSKY) is a multi-format retailer and Russia’s largest specialized children’s goods retailer. The Group comprises the Detsky Mir retail chain, and the ELC (Early Learning Centre in Russia) and the ABC retail chains, as well as the Zoozavr pet supplies retail chain. The company operates a network of 710 Detsky Mir stores located in 266 cities in Russia, Kazakhstan and Belarus, as well as 48 ELC, 14 ABC and eight Zoozavr stores as of 30 September 2019. Total selling space was approximately 794,000 square meters.

Detsky Mir Group’s shareholder structure as of the date of this announcement is as follows: PJSC Sistema[1]  – 33.38%, Russia-China Investment Fund (RCIF) [2] – 9.0%, free-float – 57.62%.

Lear more at www.detmir.ru, corp.detmir.ru, elc-russia.ru.

(1) Sistema PJSFC is a publicly-traded diversified Russian holding company serving over 150 million customers in the sectors of telecommunications, children’s goods retail, paper and packaging, healthcare services, agriculture, high technology, banking, real estate, pharmaceuticals and hospitality.

(2) RCIF, an equity fund established by the Russian Direct Investment Fund (RDIF) and China Investment Corporation (CIC), holds its stake in PJSC Detsky Mir through its funds: FLOETTE HOLDINGS LIMITED and EXARZO HOLDINGS LIMITED.

Detsky Mir GC Launches an Online Store in Kazakhstan

August 21, 2019, Moscow, Russia. Detsky Mir GC (hereinafter Detsky Mir, Company, or MOEX: DSKY), – the largest children’s products retailer in Russia, part of JSFC Sistema Group (LSE: SSA, MOEX: AFKS) – announces the launch of an online store in the Republic of Kazakhstan.

Now Detsky Mir online store customers will be able collect their purchase in any retail store 60 minutes after placing the order on the kz.detmir.ru website.

The new service “Order and pick up at the store” (in-store pickup) is available at all Detsky Mir stores in the Republic of Kazakhstan. 31 supermarkets in 16 of the country’s cities are taking part in the project: Aktau, Aktobe, Almaty, Atyrau, Zhanaozen, Karaganda, Kokshetau, Kostanay, Kyzylorda, Nur-Sultan, Pavlodar, Petropavlovsk, Semey, Taraz, Uralsk, and Shymkent.

The launch of the new service in the Republic of Kazaksthan will allow millions of parents to purchase everything they need for their children in time for the new school year in next to no time.

The in-store pickup service in Kazakhstan will allow customers of the Detsky Mir online store to place their order on the kz.detmir.com website and select the most convenient location to pick up their order. After the order is received, the customer will receive a text message regarding the status of the order and its location on the “Order and Take Away” storage shelf. The customer can pick up their order within 24 hours after receiving the text message and pay for the order at the cashier station in-store.

“Online stores have long become our everyday reality. Shopping online is convenient and comfortable. In-store pickup is a win-win shopping option for our customers, because they do not need to spend many hours selecting what they need to buy in-store. The service is convenient because the customer can pick up their order at any time and will not need to pay for delivery. The launch of the online store will increase customer loyalty and, in the future, will increase Detsky Mir GC’s share of online sales in Kazakhstan,” said Nadezhda Kiseleva, Head of the Directorate of External and Internal Communications of Detsky Mir Group of Companies.

Additional information: