Detsky Mir Opens Its Second Store in Severodvinsk

The Detsky Mir Group of Companies (Detsky Mir), the largest children’s goods retailer in Russia, informs about opening a new store.

The new store opened in Severodvinsk (Yuzhny shopping center, 50/1 Zheleznodorozhnaya street), with 1000 sq m of selling space, Detsky Mir’s 2nd store in Severodvinsk

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

ELC Opens Its First Store in Smolensk

The Detsky Mir Group of Companies (Detsky Mir), the largest children’s goods retailer in Russia, informs about opening a new ELC store.

The new store opened in Smolensk (Maxi shopping center, 25 September str., 35A, 3rd floor), with 90 sq m of selling space, ELC’s 1st store in the city;

 “ELC toys for early childhood development are well-known to children and parents in 20 countries, including Russia. I am sure that mothers and fathers in Novorossiysk will appreciate the high quality of products,” Alexander Roganov, CEO, said.

The ELC Company has been making high-quality safe toys for more than 40 years already, they help children to develop harmoniously and get acquainted with the surrounding world. ELC invites children’s psychologists, well-known designers and the main experts – children for cooperation when working out toys.

The ELC retail chain  includes stores in Moscow and other regions of Russia: St. Petersburg, Surgut, Smolensk, Novorossiysk, Krasnodar, Sochi, Samara, Saratov, Ufa, Rostov-on-Don, Tyumen, Tomsk, Ryazan, Mytishchi, Astrakhan, Petrozavodsk. ELC toys can be also bought online: www.elc-russia.ru.

The ELC chain of stores in Russia is developed by the Detsky Mir Group of Companies on a franchise contract.

Detsky Mir Group announces operating results for 3rd quarter & 9 months 2017

Detsky Mir Group (“Detsky Mir”, “the Group” or “the Company”) (MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces its operating results for the third quarter and nine months ended 30 September 2017.                                

3Q 2017 OPERATING HIGHLIGHTS

• Group unaudited revenue increased by 19.8% year-on-year to RUB 24.6 bn.

  • Online revenue[1] increased by 50.3% year-on-year to RUB 0.9 bn.

• In accordance with the methodology of calculation of like-for-like comparisons, which would be closer to methodologies used in operating and financial reporting of publicly traded food retailers in Russia, like-for-like sales at Detsky Mir stores in Russia grew by 6.1%[2], with the number of tickets growing by 10.5% and decline in the average ticket price by 4.0%.
• Detsky Mir opened 29[3] new branded stores in the 3rd quarter 2017. Group stores amounted to 557[4] as of 30 September 2017.
• Total selling space increased by 18.4% to c. 631,000 sq. m.   
• The number of active Detsky Mir loyalty program cardholders increased by 28% year-on-year to 17.3 mln with c.77% of total sales made using the loyalty card.

9M 2017 OPERATING HIGHLIGHTS

• Group unaudited revenue increased by 22.9% to RUB 66.6 bn vs. RUB 54.2 bn for 9 months of 2016.

  • Online revenue¹ increased by 58.6% year-on-year to RUB 2.6 bn.

• In accordance with the methodology of calculation of like-for-like comparisons, which would be closer to methodologies used in operating and financial reporting of publicly traded food retailers in Russia, like-for-like sales at Detsky Mir stores in Russia grew by 7.2%², with the number of tickets growing by 11.4% and a decline in the average ticket price by 3.8%.
• Detsky Mir opened 41[5] new branded stores for 9 months 2017.

MATERIAL EVENTS IN THE 3^rd QUARTER 2017

• In June 2017, Detsky Mir paid dividends of RUB 2.6 bn on the result of 2016.
• In August 2017, the Board of Directors of Detsky Mir approved the Long Term Incentive Plan (LTIP) for the senior management of Detsky Mir based on the best market practices with a view to further encouragement of continuing focus on creation of sustainable value for all shareholders.
• In September 2017, the Company signed preliminary rent agreement for an A-class distribution centre with an area of 46,000 sq.m., which is located in the transport and logistics complex (TLC) “Yuzhnouralsky” in the Chelyabinsk region. The agreement will be valid for 10 years. In accordance with the agreement, the leased area can be expanded to 82,000 sq.m. Launch of the logistic centre is scheduled for the 2nd quarter 2018.
• Detsky Mir launched a loyalty program for customers in Kazakhstan. From now, customers receive a bonus accrued on their bonus cards for each purchase: 5% for clothes, and 2% for other categories. Subsequently, these accumulated bonuses are available for spending on any product in Kazakhstan stores, covering up to 100% of the purchase price.
• Acting under the LTIP, Detsky Mir implemented buyback of 2,566,380 Detsky Mir ordinary shares for RUB 265 mln, which comprises 0.35% share capital of the Company..

Vladimir Chirakhov, PJSC Detsky Mir Chief Executive Officer, said:

«In Q3, Detsky Mir Group significantly increased its turnover after a successful back-to-school season. The company’s consolidated unaudited revenue grew by 19.8% to RUB 24.6 bn.

Detsky Mir’s key objective is attracting new customers. Detsky Mir achieved double-digit like-for-like growth in the number of tickets, which reached 10.5% in the reporting period. At the same time, the high base effect caused by an early winter in September 2016, and a fall in birth rate in 2017, had a negative impact on like-for-like sales growth.

Detsky Mir continues improving its business model, which is focused on developing omni-channel sales. For example, a pick-up service was launched enabling customers to collect the goods ordered online at any supermarket of the chain, which had a positive impact on turnover in the reporting period. As a result, we significantly expanded the range of products covered by the pick-up service: from 20,000-30,000 in the retail store to 40,000 in the online store. In the reporting quarter, the revenue of the online segment rose by 50.3% year-on-year and reached RUB 909m.

Detsky Mir is pursuing an organic growth strategy and continues expanding its retail chain. In Q3, Detsky Mir opened 29 new stores, including seven stores in the Moscow region and two stores in Kazakhstan. The chain’s first stores were opened in such cities as Gudermes, Salsk, Kaspiysk etc.

The company’s stable financial position and availability of quality retail space enabled the management to adjust its plan for geographical expansion: Detsky Mir is going to open at least 90 supermarkets instead of the initially planned 70 stores».

([1]) This channel includes online orders at www.detmir.ru, including in-store pick-up.

([2]) Alternative like-for-like average growth, like-for-like number of tickets growth and like-for-like revenue growth based on the stores that have been in operations for at least 12 full calendar months.

([3]) In Q3 2017, Detsky Mir closed one store as part of the Company’s ongoing rationalisation programme.

([4]) The number of ELC stores amounted to 41 due to the relocation of retail properties. The new openings are scheduled for Q4 2017.

([5]) In 9M 2017, Detsky Mir closed five stores as part of the Company’s ongoing rationalisation programme.

(6) Alternative like-for-like average growth, like-for-like number of tickets growth and like-for-like revenue growth based on the stores that have been in operations for at least 12 full calendar months.

(7) LfL growth includes only DM stores in Russia that were in operations for one full prior calendar year. For example, the like-for-like comparison of retail sales between 9M 2017 and 9M 2016 would include revenue of all Detsky Mir stores that were opened prior to 31 December 2015 and that were in operation during the entirety of 2016 and 9M 2017

Detsky Mir Opens Its First Store In Berdsk

The Detsky Mir Group of Companies (Detsky Mir), the largest children’s goods retailer in Russia, informs about opening a new store.

The first store opened in Berdsk (Orbita shopping center, 121 Pervomayskaya), with 900 sq m of selling space.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

PJSC “Detsky Mir” signed the preliminary rent agreement for the new Distribution Center located in Yuzhnouralsky TLC

PJSC “Detsky Mir” (“Detsky Mir”, or “the Company) (MOEX: DSKY), Russia’s largest specialized children’s goods retailer, announces the signing of a preliminary rent agreement for a class A distribution centre with an area of 46,000 sq m located in the transport and logistics complex (TLC) “Yuzhnouralsky” in the Chelyabinsk region.

In accordance with the agreement, entered by the Company and LLC Logic Land, operator of TLC “Yuzhnouralsky“, the leased area can be expanded to 82,000 sq m. PJSC “Detsky Mir” is also entitled to partial or full acquisition of the leased area on market terms. The agreement will be valid for 10 years.

Vladimir Chirakhov, PJSC Detsky Mir Chief Executive Officer, said:

“The development of logistics infrastructure is a key element of the Company’s strategy aimed at efficient and uninterrupted supply of goods for the rapidly growing chain. The new distribution centre in the Urals will help maintain the optimum level of centralisation and effectively serve the Volga region, the Urals, Siberia and the Republic of Kazakhstan.”

At the moment, the logistics support to the business of Detsky Mir Group is provided by two distribution centres located in the Moscow region: Krekshino and Bekasovo. The larger of the two is the Company’s own logistics centre Bekasovo with an area of over 70,000 sq m, which was launched in 2015. Rented Krekshino distribution centre with an area of 20,000 sq m ensures the supply of goods for the customers of Detsky Mir’s online store.

Yuzhnouralsky TLC is one of the Russia’s largest “dry ports” for processing container cargoes, with its own railway tracks, a 14 ha container yard for processing and storage of cargoes and a class A warehouse with an area of 82,000 sq m.

Detsky Mir opens 100 stores in 2016

Detsky Mir Group, the largest children’s goods retailer in Russia and Kazakhstan, announces that it opened 100 stores in 2016.

Growth was most active in and around Moscow, where Detsky Mir expanded with 40 new store openings during the year. The total number of stores in and around Moscow as of the end of 2016 was 147, while St. Petersburg now has 33 Detsky Mir retail outlets.

Detsky Mir entered several new regions in 2016, including Chechnya (Grozny), Ingushetia (Magas and Nazran), and Dagestan (Makhachkala). The Company also opened its first stores in Arzamas, Bratsk, Budyonnovsk, Gubkin, Domodedovo, Istra, Lukhovitsy, Lytkarino, Sergeev Posad, Solnechnogorsk, Staraya Kupavna, Chaikovskiy and Chita.

Detsky Mir continued to expand in Kazakhstan, with five new store openings in 2016. The Company debuted in Aktobe, Kostanay and Uralsk with new supermarkets, and expanded its presence in Astana and Almaty, bringing its presence in Kazakhstan to 12 stores in seven cities (Almaty, Astana, Aktobe, Karaganda, Kostonay, Uralsk, and Shemkent).

Detsky Mir Group CEO Vladimir Chirakhov said: “In 2016, Detsky Mir Group continued to deliver on its growth strategy, and over-delivered on our initially announced target for store openings. We are committed to a strategy of organic growth, which enables us to strengthen our market leadership in the children’s goods sector and continue to grow our market share. In 2017, Detsky Mir aims to continue its active growth across Russia.”

Detsky Mir’s total retail space increased by 105 thousand sq m in 2016, reaching a total of 596 thousand sq m.  This consists of 591 thousand sq m of Detsky Mir retail space and 5 thousand sq m of ELC retail space.  As of the end of 2016, Detsky Mir Group consisted of 525 stores, of which 480 operated under the Detsky Mir brand and 45 under the ELC brand.