ELC Opens Its Fourth Store in Krasnodar

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new ELC store.

The new store opened in Krasnodar (OZ Shopping centre, 2 Krylatskaia str.), with 100 sq m of selling space, ELC’s 4th store in the city.

The ELC Company has been making high-quality safe toys for more than 40 years already, they help children to develop harmoniously and get acquainted with the surrounding world. ELC invites children’s psychologists, well-known designers and the main experts – children for cooperation when working out toys.

The ELC retail chain includes stores in Moscow and other regions of Russia: St. Petersburg, Surgut, Smolensk, Novorossiysk, Krasnodar, Sochi, Samara, Saratov, Ufa, Rostov-on-Don, Tyumen, Tomsk, Ryazan, Mytishchi, Astrakhan, Petrozavodsk. ELC toys can be also bought online: www.elc-russia.ru.

The ELC chain of stores in Russia is developed by the Detsky Mir Group of Companies on a franchise contract.

Detsky Mir presents new collection at MBFW

The 36th season of Mercedes-Benz Fashion Week Russia, which was held on March 10-15, 2018 at Manezh Central Exhibition Center, opened with the presentation of a bright new collection of Detsky Mir store chain.

The motto of the show, “Hello, Summer!” corresponded fully to the concept of the new “Spring-Summer 2018” collection, in which the designers preferred a bright color palette, bold tropical and floral prints, and interesting combinations of textures.

T-shirts and tops by popular brands – Futurino Fashion, Mishoo by Acoola and Blue Seven – were decorated with various fashionable elements: shiny paillettes, which could be turned over, depending on the mood, rhinestones, and large appliqued ornaments. The skirts, dresses and sarafans were made of light and natural materials in most fashionable summer hues of pink quartz, avocado and ultra-violet. Futurino Fashion and Blue Seven denim collections included trousers, sarafans, and shorts.

The upper garments were represented as well. Stylish analogs of grown-up fashion for children included parkas, English trench coats, leather jackets with pearl effects, and very fashionable bombers. To complete the look, shoppers could choose knitted hats with appliqued ornaments and bold text prints.

The Detsky Mir collection will allow children to feel fashionable and all grown up. Meanwhile the clothes and the footwear will underscore the children’s kindness and ingenuousness,” said Maria Volodina, Member of the Board and Commercial Director for Clothes and Footwear.

“The new collection produces such a summery impression, that you do not want to leave and go into the winter’s cold of Moscow again. These bright shorts and hats – I felt like buying them right away for my son. Especially since the collections included so much of our favorite yellow sunny colors!” actress Evelina Bledans said.

“Detsky Mir collections always follow the latest fashion trends. I attend premiere presentations of various collections regularly, for a number of years already, and I can safely say that if you buy your child’s clothes in Detsky Mir then you follow the latest fashion trends,” said TV host Svetlana Zeynalova.

“It is often so difficult to find something interesting for the boys, but here everything is so bright and fashionable that I am sure my little men will create a furor,” says actress Glafira Tarkhanova.

The new collection of Detsky Mir fits well with the bright spring, the hot summer we have all been waiting for, and the white sand of the beach. The clothes and footwear correspond to the latest global trends and sell at prices that are slightly below average.

Detsky Mir presents the rating of gifts for girls on Women’s Day

Detsky Mir Group of Companies (MOEX: DSKY) – the largest operator of children’s products in Russia – presented the rating of gifts for girls on International Women’s Day.

A study conducted by analysts of Detsky Mir Group of Companies, based on the analysis of sales in January and February of 2018 showed that dolls remained the best loved gifts for girls.

Demi Star has been recognized as the most successful doll brand. These dolls are of higher quality than those of competition, and are considerably more affordable, starting at RUB 39 in www.detmir.ru online store. The broad range of this line of products will help select just the right doll for any girl.

One of the most remarkable new products of the season are the Enchantimals Toys by Mattel, prototypes of one episode of the “Ever After High” TV series. The characters of the spin-off series – half-animals, half-people, have unique magical abilities that help them protect their habitat.

The Tale Patrol dolls, based on the Russian TV series under the same name, are also included in the top ten most popular gifts for girls. Bright and attractive, they will not leave the young fans of the TV series indifferent.

Aquabeads sets serve as an excellent creative alternative to dolls. The children can assemble their favorite toys from the parts according to a pattern, then moisten them with water and the figure is ready. Aquabeads were first created in Japan almost 15 years ago, and since then these sets became popular among children in dozens of countries.

The rating of gifts for girls on Women’s Day:*

Large and small dolls and accessories from Demi Star
Sylvanian Families Sets of Toys
Barbie (Mattel) Dolls
FurRealFriends (Hasbro) Interactive Soft Toys
Enchantimals (Mattel) Dolls
Aquabeads Creativity Sets
Fairy Tale Patrol Dolls
My Little Pony Game Sets
Princess Dolls (Disney)
Tiny Tot Dolls

*According to Detsky Mir Chain sales data in January-February 2018.

MTS Bank and Detsky Mir give bonuses for purchases

MTS Bank and Detsky Mir have launched co-branded cards with increased bonuses. Now the shoppers will be able to make purchases with the help of credit or prepaid Detsky Mir – MTS Bank cards, and use the bonuses to pay for up to 100% of products in Detsky Mir retail stores. 1 bonus = 1 ruble.

The main advantage of these cards is that the bonuses are awarded not only for purchases in Detsky Mir stores but for purchases in any other trade outlets. There is no limitation on the total sum of accumulated bonuses. By paying for your daily purchases with your co-branded card, you will be able to save on your purchases in Detsky Mir stores.

Additional bonuses will be awarded for purchases with Detsky Mir – MTS Bank credit card: 12.5 bonus points for each RUB 150 of purchases depending on the category of the product. In other trade outlets you will get 2 bonus points for each RUB 150 spent. The maximum limit on the credit card is RUB 299,999, with the interest-free period of up to 51 days. The card will be issued free of charge, and there will be no service fee during the first year (subsequently, the service charge will be RUB 590).

The prepaid Detsky Mir – MTS Bank card can be picked up at cashier stations in 70 stores of Detsky Mir Chain in Moscow. In 2018 the card will be available practically in every store of the chain; today the chain includes 556 stores across the country, in 207 towns and cities.

For more detailed information on the card as well as a list of stores in which it can be obtained, please go to the Q&A section.

MTS Bank Public Joint Stock Company (MTS Bank PJSC) is a universal commercial bank, which is one of top 50 Russian banks. The bank holds the General License of the Bank of Russia to carry out banking operations (No. 2268 dd. 17.12.2014). Service offices of MTS Bank are present in over 50 cities of 30 largest Russian constituent regions. The main shareholders are AFK Sistema PJSC and Mobile TeleSystems B.V. CJSC, an affiliate company of Mobile TeleSystems PJSC.

Detsky Mir Group of Companies (ticker at the Moscow Stock Exchange – DSKY) is the largest retailer of children’s goods in Russia. The Group of Companies unites the national retail chain of stores “Detsky Mir”, a chain of stores “ELC”, online stores “Detsky Mir” and “ELC”. As of December 31, 2017, the Detsky Mir chain of stores is represented by 578 stores in Russia and Kazakhstan located in 207 cities of Russia and 12 cities of Kazakhstan, the ELC chain is represented by 44 stores in Russia. The total trading area of the group’s stores is 688 thousand square meters. Shareholders of the Company: AFK Sistema PJSC [1 ]– 52.10%; Russian-Chinese Investment Fund (RCIF) [2] – 14.03%; remaining shareholders holding less than 5% of the shares – 33.87%. Websites: www.detmir.ru, corp.detmir.ru, elc-russia.ru

([1]) AFK Sistema PJSC is a public Russian diversified holding company that serves more than 1 million consumers in industries such as telecommunications, high technologies, timber and woodworking industry, radio and space technologies, banking services, retail, tourism, medical services and etc. The company was founded in 1993. Sistema’s global depositary receipts are traded under the ticker “SSA” at the London Stock Exchange. Ordinary shares of the Company are listed under the ticker “AFKS” at the Moscow Stock Exchange.

([2]) RCIF is the private equity fund established by the Russian Direct Investment Fund (RDIF) and the China Investment Corporation (CIC), it owns Detsky Mir PJSC through its two subsidiaries FLOETTE HOLDINGS LIMITED and EXARZO HOLDINGS LIMITED.

ELC Opens Its New Store in Moscow

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new ELC store.

The new store opened in Moscow (37/3 Vernadskogo av.), with 100 sq m of selling space, ELC’s 21st store in the city and 46th in the country.

The ELC chain of stores in Russia is developed by the Detsky Mir Group of Companies on a franchise contract.

Detsky Mir Opens Its 8th Store in Ekaterinburg

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new store.

The new store opened in Ekaterinburg (KomsoMall shopping center, 2 Sibirki Trakt st.), with 800 sq m of selling space, Detsky Mir’s 8th store in the city.

Detsky Mir’s product line includes a diverse range of goods for children aged from 0 to 12, including clothes and shoes, goods and food for newborns, toys for infant boys and girls, and goods for early years and school-age development of children and teenagers.

Detsky Mir presents a rating of boys’ toys for Men’s Day

Detsky Mir Group of Companies, the largest operator of children’s products retail in Russia, published a list of top 10 most popular toys for boys in celebration of Men’s Day.

It is not as easy as it might seem to select a present for Men’s Day. Manufacturers offer thousands of various models of toys, and the demand for those fluctuates depending on the preferences of children and adolescents.

“Before Men’s Day we see an increase in popularity of military style toys – all kinds of vehicle models, transport and guns. Military toys, remarkably, are purchased for boys and adult men alike,” said Nadezhda Kiseleva, Head of the External and Internal Communications Department of Detsky Mir Group.

Zvezda Company (Russia) offers an extensive selection of military equipment and transport model that boys can assemble on their own. The collection of this Russian company includes rare and modern models.

Not all the boys might enjoy tanks or guns, but hardly anyone would refuse a new Hot Wheels collection car, especially since their sales price in Detsky Mir starts at RUB 149. Mobicaro and New Bright radio-controlled cars are also quite popular. Young fans of Transformer movies and animation series will be happy to get figures from the Robots-in-Disguise collections.

Various designer sets are no less popular. Detsky Mir sells not only popular foreign brands, but Russian brands as well. Although they are less well-known, they are comparable in terms of quality to import analogs and sell at very attractive prices.

Top 10 Gifts for Boys*:

Hot Wheels Collector Car Series
Kreiss Electric Motorcycle
Robots-in-Disguise Transformers (Hasbro)
Nerf Blasters (Hasbro)
Radio-controlled cars (Mobicaro, New Bright)
Global Bros Game Sets
Designer Sets of various brands
Table games (Hasbro Games)
Model sets (Zvezda)
Thomas&Friends Steam Engine Sets

*The rating is based on sales results of Detsky Mir chain in January-February 2018.

Detsky Mir Opens Its 1st Store in Murom

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new store.

The new store opened in Murom, Vladimir Region (KomsoMall shopping center, 7a Kulikova st.), with 1060 sq m of selling space, Detsky Mir’s 1st store in the city.

ELC Opens Its 20th Store in Moscow Region

The Detsky Mir Group of Companies (Children’s World), the largest children’s goods retailer in Russia, informs about opening a new ELC store.

The new store opened in Moscow (Milya shopping center, 22 Generala Kuznetsova st.), with 90 sq m of selling space, ELC’s 20th store in the city and 45th in the country.

The ELC chain of stores in Russia is developed by the Detsky Mir Group of Companies on a franchise contract.

ELC Opens Its Second Store in Rostov-on-Don

The Detsky Mir Group of Companies (Detsky Mir), the largest children’s goods retailer in Russia, informs about opening a new ELC store.

The new store opened in Rostov-on-Don (Megamag shopping center, 1 Poimennaya st.), with 100 sq m of selling space, ELC’s 2nd store in the city.

The ELC retail chain includes stores in Moscow and other cities of Russia: St. Petersburg, Surgut, Krasnodar, Sochi, Kursk, Samara, Smolensk, Saratov, Ufa, Rostov-on-Don, Tyumen, Tomsk, Ryazan, Mytishchi, Astrakhan, Petrozavodsk, Perm and Novorossiysk.

ELC toys can be also bought online: www.elc-russia.ru.

The ELC chain of stores in Russia is developed by the Detsky Mir Group of Companies on a franchise contract.

Contacts

ir@detmir.ru