Notice of EGM

NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO, OR TO ANY PERSON IN, THE UNITED STATES, CANADA, AUSTRALIA, JAPAN, SOUTH AFRICA OR IN OR INTO, OR TO ANY PERSON IN, ANY OTHER JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE LAWS OF SUCH JURISDICTION.

Moscow, Russia, 12 January 2024 – PJSC Detsky Mir (“Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, announces the completion of the Mandatory Tender Offer of JSC DMFA and that the Board of Directors of the Company (the “Board”) has resolved to convene the Extraordinary General Meeting of Shareholders of “PJSC Detsky Mir” (“EGM”).

Date of the EGM: 14 February 2024

Agenda:

• Liquidation of PJSC Detsky Mir.
• Appointment of the Liquidation Commission of PJSC Detsky Mir.
• Approval of the Regulations of the Liquidation Commission of PJSC Detsky Mir.
Ballot submission deadline: 14 February 2024

Record date (the date of drawing up the list of persons entitled to participate in the EGM): 23 January 2024

As the final step in Detsky Mir’s restructuring, it is proposed to liquidate PJSC Detsky Mir due to the cessation of its business activities. In case of the approval of the liquidation by the EGM, the remaining property will be distributed among the shareholders of PJSC Detsky Mir after the completion of settlements with creditors (liquidation value) on a pro rata basis. All shares of the liquidated PJSC Detsky Mir will be cancelled.

For additional information:

Nikita Moroz
Investor Relations Director
NMoroz@detmir.ru

Natalya Rychkova
Head of Public Relations
NRychkova@detmir.ru

Start of the Mandatory Tender Offer

THIS PRESS RELEASE AND INFORMATION CONTAINED HEREIN ARE NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, IN, INTO, OR TO ANY PERSON IN, ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF THAT JURISDICTION.

5 October 2023, Moscow, Russia. Detsky Mir Group (“Detsky Mir”, “PJSC Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, informs that the the subsidiary of the Company launched the public offer to shareholders of PJSC Detsky Mir to repurchase Shares (hereinafter referred to as the “Mandatory Tender Offer of JSC DMFA”) with potential size of the offer up to 100% of the remaining outstanding shares of PJSC Detsky Mir (hereinafter referred to as the “Shares”).

As previously announced, JSC DMFA consolidated more than 50% of the Shares (including Shares owned by its affiliates), based on the results of the Share repurchase programs launched in May 2023. Therefore, in accordance with Russian law, JSC DMFA sent a public offer to the Company’s shareholders to repurchase Shares from them (hereinafter referred to as “Mandatory Tender Offer of JSC DMFA”), which was received by the Company on the 5th of October 2023.

According to the terms of the Mandatory Tender Offer of JSC DMFA, payments for the repurchased Shares will be made at a price of 71.5 rubles per Share, which is in line with Russian legislation: the price per ordinary Share in the Mandatory Tender Offer is not lower than the weighted average price per Share, which is based on the results of organized trading for the six months preceding the date of submission of the Mandatory Tender Offer to the Central Bank of Russia and the highest price at which JSC DMFA and its affiliates repurchased the Shares during the six months preceding the date of sending the Mandatory Tender Offer to the Company.

Thus, the shareholders of PJSC Detsky Mir have an option to sell the shares by accepting the Mandatory Tender Offer of JSC DMFA – the terms of sale are set in the text of the Mandatory Tender Offer of JSC DMFA posted on the Internet page at https://www.e-disclosure.ru/portal/files.aspx?id=38840&type=10.

Shareholders’ submitted applications under the Mandatory Tender Offer of JSC DMFA will be accepted from the 5th of October 2023 to the 14th of December 2023 (the deadline for accepting mandatory tender offer). The payment period for the Shares acquired under mandatory tender offer will be 17 days from the expiration date for the acceptance of the mandatory tender offer.

As previously reported, in accordance with a permission from the sub-committee of the Government Commission for Control over Foreign Investments in the Russian Federation (hereinafter referred to as “the Government Commission”), as part of the Mandatory Tender Offer, non-resident investors from unfriendly countries[1] and persons under their control who will participate in the Mandatory Tender Offer will be able to receive cash payments for the Shares sold only to C-type accounts.

It is expected that after the completion of the Mandatory Tender Offer, the Company may be liquidated, subject to the necessary corporate approvals. In this case, all remaining shareholders who, for one reason or another, do not take part in the offer to sell the Shares prior to such liquidation, will be able to receive the property of the liquidated company remaining after the completion of settlements with creditors (liquidation value) as part of the voluntary liquidation of PJSC Detsky Mir on a pro rata basis. The Company’s shares will be cancelled in this case.

The Company underscores that the liquidation value per Share that the Company’s shareholders will receive in the event of its voluntary liquidation may be lower than the price per Share acquired by JSC DMFA during the Mandatory Tender Offer.

The Company plans to request authorization from the Ministry of Finance of the Russian Federation to remit payments in cash, remaining after settlements with creditors during liquidation, for shares of non-resident investors from unfriendly countries to their respectively indicated accounts by bypassing C-type accounts. Should such authorization be granted, the shareholders may use the funds at their own discretion and no additional approval from the Russian regulator will be needed.

Mandatory Tender Offer of JSC DMFA received by the Company on the 5th of October 2023, in accordance with the requirements of the legislation of the Russian Federation, passed the procedure of state control by the Bank of Russia. Within the period stipulated by the legislation of the Russian Federation, recommendations of the Company’s Board of Directors will be accepted in respect of the tender offers, which will be published along with other necessary information on the Company’s website.

The Company recaps that participation in the Mandatory Tender Offer is a right and not an obligation for shareholders. Prior deciding to sell the Shares under the Mandatory Tender Offer of JSC DMFA, the Company’s shareholders should carefully read the content and terms of Mandatory Tender Offer of JSC DMFA, as well as the content of Articles 84.2 and 84.3 of the Federal Law “On Joint-Stock Companies”, recommendations of the Board of Directors regarding the Mandatory Tender Offer of JSC DMFA and other materials that will be published on the Company’s website. Shareholders are advised to consult with their financial, tax and legal advisors if they have any questions in connection with the announced mandatory tender offer.

IMPORTANT INFORMATION

This announcement does not constitute a public offer, advertisement or mandatory tender offer under Russian law.

This announcement may contain forward-looking statements concerning the Company. Generally, the words “will”, “may”, “should”, “could”, “would”, “can”, “plan”, “opportunity”, “believes”, “expects”, “intends”, “anticipates”, “estimates” or similar expressions identify forward-looking statements. The forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements. Forward-looking statements include statements relating to business and management strategies of the Company. Many of these risks and uncertainties relate to factors that are beyond the Company’s ability to control or estimate precisely and therefore undue reliance should not be placed on such statements, which speak only as at the date of this announcement. The Company assumes no obligation in respect of, and does not intend to update, these forward-looking statements, except as required pursuant to applicable law.

IMPORTANT NOTICE

THE RELEASE, PUBLICATION OR DISTRIBUTION OF THIS PRESS RELEASE AND/OR THE MANDATORY TENDER OFFER DOCUMENT MAY BE RESTRICTED BY LAW IN CERTAIN JURISDICTIONS. PERSONS INTO WHOSE POSSESSION THIS PRESS RELEASE, THE MANDATORY TENDER OFFER DOCUMENT AND/OR ANY RELATED MATERIALS MAY COME ARE REQUIRED TO INFORM THEMSELVES ABOUT, AND TO OBSERVE, ANY SUCH RESTRICTIONS. FAILURE TO OBSERVE SUCH RESTRICTIONS MAY CONSTITUTE A BREACH OF SECURITIES LAWS IN THE RELEVANT JURISDICTIONS.

THIS PRESS RELEASE IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE OR FORM PART OF ANY OFFER OR ADVERTISEMENT OR INVITATION TO SELL OR ISSUE, OR ANY SOLICITATION OF ANY OFFER TO PURCHASE OR SUBSCRIBE FOR, ANY SECURITIES OF THE COMPANY, NOR SHALL ANY PART OF IT NOR THE FACT OF ITS DISTRIBUTIONS FORM PART OR BE RELIED ON IN CONNECTION WITH ANY CONTRACT OR INVESTMENT DECISION RELATING THERETO, NOR DOES IT CONSTITUTE A RECOMMENDATION REGARDING SECURITIES OF THE COMPANY. ANY SUCH OFFER OR SOLICITATION IS MADE ONLY BY MEANS OF THE MANDATORY TENDER OFFER DOCUMENT RECEIVED BY THE COMPANY.

THE TERMS OF THE MANDATORY TENDER OFFER ARE CONTAINED IN THE MANDATORY TENDER OFFER DOCUMENT. INVESTORS AND SHAREHOLDERS OF THE COMPANY ARE STRONGLY ADVISED TO READ THE MANDATORY TENDER OFFER DOCUMENT AND RELATED MATERIALS AS SOON AS THEY HAVE BEEN PUBLISHED, AS THESE WILL CONTAIN IMPORTANT INFORMATION. IN CONSIDERING THE MANDATORY TENDER OFFER, THE COMPANY SECURITYHOLDERS SHOULD RELY ONLY ON THE INFORMATION CONTAINED IN THE MANDATORY TENDER OFFER DOCUMENT.

NEITHER THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION NOR ANY U.S. STATE SECURITIES COMMISSION OR REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE MANDATORY TENDER OFFER, PASSED UPON THE FAIRNESS OR MERITS OF THE MANDATORY TENDER OFFER OR DETERMINED WHETHER THE MANDATORY TENDER OFFER IS ACCURATE OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENCE IN THE UNITED STATES.

THE OFFEROR DOES NOT PLAN TO PURCHASE THE COMPANY’S ORDINARY SHARES, OTHER THAN PURSUANT TO THE MANDATORY TENDER OFFER, DURING THE MANDATORY TENDER OFFER PERIOD. IN ACCORDANCE WITH APPLICABLE RUSSIAN LAW, ANY ADVISER TO THE OFFEROR OR ANY OF THE OFFEROR’S AFFILIATES, AND ANY PERSON ACTING, DIRECTLY OR INDIRECTLY, IN CONCERT WITH ANY SUCH PERSONS, MAY FROM TIME TO TIME MAKE PURCHASES OF, OR ARRANGEMENTS TO PURCHASE, THE COMPANY’S ORDINARY SHARES OTHER THAN PURSUANT TO THE MANDATORY TENDER OFFER, BEFORE OR DURING THE PERIOD OF THE MANDATORY TENDER OFFER, SO LONG AS THOSE ACQUISITIONS OR ARRANGEMENTS COMPLY WITH APPLICABLE LAW. ANY OF THE PURCHASES REFERRED TO IN THIS PARAGRAPH MAY OCCUR EITHER IN THE OPEN MARKET AT PREVAILING PRICES OR IN PRIVATE TRANSACTIONS AT NEGOTIATED PRICES. INFORMATION ABOUT SUCH PURCHASES WILL BE DISCLOSED AS AND IF REQUIRED BY APPLICABLE SECURITIES LAWS.

THIS ANNOUNCEMENT, AND ANY INVESTMENT ACTIVITY TO WHICH IT RELATES, IS AVAILABLE ONLY TO (I) PERSONS WHO ARE OUTSIDE THE UNITED KINGDOM, (II) INVESTMENT PROFESSIONALS FALLING WITHIN ARTICLE 19(5) OF THE FINANCIAL SERVICES AND MARKETS ACT 2000 (FINANCIAL PROMOTION) ORDER 2005 (THE “ORDER”), (III) HIGH NET WORTH COMPANIES FALLING WITHIN ARTICLE 49(2)(A) TO (D) OF THE ORDER, (IV) PERSONS WITHIN THE SCOPE OF ARTICLE 43 OF THE ORDER, OR (V) ANY OTHER PERSONS TO WHOM IT MAY OTHERWISE LAWFULLY BE MADE UNDER THE ORDER (ALL SUCH PERSONS TOGETHER BEING REFERRED TO AS “RELEVANT PERSONS”). THIS ANNOUNCEMENT MAY NOT BE ACTED OR RELIED ON IN THE UNITED KINGDOM BY ANYONE WHO IS NOT A RELEVANT PERSON.

THE COMPANY IS A COMPANY ORGANISED UNDER THE LAWS OF THE RUSSIAN FEDERATION. THE MANDATORY TENDER OFFER IS MADE PURSUANT TO RUSSIAN LAW. THE MANDATORY TENDER OFFER IS SUBJECT TO DISCLOSURE AND PROCEDURE REQUIREMENTS OF THE RUSSIAN FEDERATION WHICH ARE DIFFERENT FROM THOSE OF THE UNITED KINGDOM OR THE UNITED STATES. IN ADDITION, U.S. INVESTORS SHOULD BE AWARE THAT THE MANDATORY TENDER OFFER DOCUMENT HAS BEEN PREPARED IN A FORMAT AND STYLE, WHICH DIFFER FROM THE U.S. FORMAT AND STYLE. FURTHERMORE, THE PAYMENT AND SETTLEMENT PROCEDURE WITH RESPECT TO THE MANDATORY TENDER OFFER FOR ORDINARY SHARES DIFFERS FROM U.S. PAYMENT AND SETTLEMENT PROCEDURES, PARTICULARLY WITH REGARD TO THE DATE OF PAYMENT OF CONSIDERATION.

[1] The list of unfriendly countries is set in accordance with the Decree of the Government of the Russian Federation No. 430-r dated March 5, 2022

Completion of the transformation of Detsky Mir into a private business

20 September 2023, Moscow, Russia. Detsky Mir Group (“Detsky Mir”, “PJSC Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, informs that the transformation into a private business, announced back in November 2022, was completed.

The Company’s subsidiary, JSC DMFA, consolidated 58.26% of the voting shares of PJSC Detsky Mir (hereinafter referred to as the “Shares”), including the Shares, owned by its affiliates, based on the results of the share repurchase programs of PJSC Detsky Mir, announced in May 2023.

According to the terms of the Voluntary Tender Offer of JSC DMFA, repurchased Shares also could have been paid with other securities: shares of JSC DMC (owns 100% of shares in the non-public operating company LLC DM, spun off from PJSC Detsky Mir in May 2023). Thus, the shareholders of PJSC Detsky Mir, who accepted the Voluntary Tender Offer of JSC DMFA with an option to receive other securities (shares of JSC DMC) as an alternative to cash payments purchased 100% of Shares of JSC DMC and effectively, got the full control over the operating company LLC DM.

Next steps regarding shares of PJSC Detsky Mir

JSC DMFA will send a public offer to shareholders of PJSC Detsky Mir to repurchase Shares (hereinafter referred to as the “Mandatory Tender Offer”) with potential size of the offer up to 100% of the remaining outstanding Shares.

The price per ordinary Share in the Mandatory Tender Offer will not be lower than:

1) The weighted average price per Share, which is based on the results of organized trading for the six months preceding the date of submission of the Mandatory Tender Offer to the Central Bank of Russia; and

2) The highest price at which JSC DMFA and its affiliates repurchased the Shares during the six months preceding the date of sending the Mandatory Tender Offer to PJSC Detsky Mir.

Given the completed share repurchase programs of PJSC Detsky Mir announced in May 2023, it is expected that during the Mandatory Tender Offer price per ordinary Share will not be lower than 71.5 rubles per Share.

The Company recaps that participation in the Mandatory Tender Offer is a right and not an obligation for shareholders. Shareholders can independently decide to participate in the Mandatory Tender Offer, taking into account the Company’s publicly announced plans, their own investment strategy and current market conditions.

IMPORTANT INFORMATION

This announcement does not constitute a public offer, advertisement or a voluntary or mandatory tender offer under Russian law.

[1] The list of unfriendly countries is set in accordance with the Decree of the Government of the Russian Federation No. 430-r dated March 5, 2022

For additional information:

Nikita Moroz
Investor Relations Director
Tel.: + 7 495 781 08 08, ext. 2315
NMoroz@detmir.ru

Introduction of a marketing period for NSD depository services

18 July 2023, Moscow, Russia. Detsky Mir Group (“Detsky Mir”, “PJSC Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, informs that in accordance with the decision of the NSD Executive Board (hereinafter referred to as NSD) Ref. No. 20154 dated 30 June 2023 no fee will be charged for the participation of a person exercising the securities rights in corporate actions during the period from 1st July 2023 to 31st December 2023.

Any fees of NSD associated with the participation of a person exercising the securities rights in corporate actions related to the acceptance by non-resident investors of the Voluntary Offers of LLC DMI and JSC DMFA were canceled. Acceptance of the Voluntary Offer by LLC DMI and JSC DMFA is carried out through a multi-stage infrastructure, where NSD indirectly participates but in any case without paying any fees to NSD.

Please find the NSD’s press release – https://www.nsd.ru/publications/news/soobshcheniya-klientam/ob-ustanovlenii-marketingovogo-perioda-na-oplatu-depozitarnykh-uslug-nko-ao-nrd-2023- 06-30/

For additional information:

Nikita Moroz

Investor Relations Director

Tel.: + 7 495 781 08 08, ext. 2315

NMoroz@detmir.ru

Interim results of the share repurchase program at the PJSC Moscow Exchange

3 July 2023, Moscow, Russia. Detsky Mir Group (“Detsky Mir”, “PJSC Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, has been informed that JSC “DMK” repurchased more than 7 million of ordinary shares of PJSC Detsky Mir under the share repurchase program at the auctions of PJSC Moscow Exchange, from May 30, 2023 to June 30, 2023 in the trading mode “Redemption: Address orders” (the terms are – https://www.moex.com/n56394/?nt=0). The results of voluntary tender offers by LLC “DMI” and JSC “DMFA” will be published after the deadline for accepting voluntary tender offers, according to the procedure.

The Company recaps that resident shareholders can sell their Shares at a price of 71.5 rubles per Share by submitting an order at PJSC Moscow Exchange in the trading mode “Redemption: Address orders”. Repurchase of Shares from the shareholders of the Company under the share repurchase program at the auctions of PJSC Moscow Exchange will be carried out by the Company’s subsidiary, JSC “DMK”, from May 30, 2023 to July 28, 2023.

The shareholders do not have to provide any documents confirming to the JSC “DMK” the correct calculation of Income Tax, since the respective tax is calculated by the broker, while selling Shares via broker in the “Redemption: Addressed Orders” trading mode. Moreover, proceeds from the sale of the Shares will be transferred to the brokerage account on the day the transaction.

At the same time, if the shareholders accept other offers under the share repurchase programs, namely: voluntary offers by LLC “DMI” or JSC “DMFA” received by PJSC Detsky Mir on May 29 and 30, 2023, respectively, they are advised to provide documents on tax residency to LLC “DMI” or JSC “DMFA”.

For additional information:

Nikita Moroz

Investor Relations Director

Tel.: + 7 495 781 08 08, ext. 2315

NMoroz@detmir.ru

Natalya Rychkova

Head of Public Relations

Tel.: +7 495 781 08 08, ext. 2041

NRychkova@detmir.ru

Management of PJSC Detsky Mir sold its shares

14 June 2023, Moscow, Russia. Detsky Mir Group (“Detsky Mir”, “PJSC Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, has been informed that Management of PJSC Detsky Mir sold its PJSC Detsky Mir shares («Shares») by submitting orders at PJSC Moscow Exchange in the trading mode “Redemption: Address orders” (the terms of the sale – https://www.moex.com/n56394/?nt=0).

For additional information:

Nikita Moroz

Investor Relations Director

Tel.: + 7 495 781 08 08, ext. 2315

NMoroz@detmir.ru

Natalya Rychkova

Head of Public Relations

Tel.: +7 495 781 08 08, ext. 2041

NRychkova@detmir.ru

The Board of Directors of Detsky Mir proposed candidates for the new Board of Directors

6 June 2023, Moscow, Russia. Detsky Mir Group (hereinafter referred to as the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, informs about candidates to the new Board of Directors, for consideration by the Annual General Meeting of Shareholders (AGM).

The Board of Directors proposes to the AGM to consider candidates who are employees of PJSC Detsky Mir. The Company has not received any recommendations from the Company’s shareholders to nominate candidates to the Board of Directors of PJSC Detsky Mir.

AGM materials will be available from 8 June 2023 upon request to the Company’s Corporate Secretary Office at: 3 Third Nizhnelikhoborsky Proezd, Bld. 6, Moscow, 127238, Russia and on Detsky Mir’s website https://ir.detmir.ru/general-meeting-of-shareholders.

For additional information:

Nikita Moroz

Investor Relations Director

Tel.: + 7 495 781 08 08, ext. 2315

NMoroz@detmir.ru

Natalya Rychkova

Head of Public Relations

Tel.: +7 495 781 08 08, ext. 2041

NRychkova@detmir.ru

Changes to the Board of Directors

Moscow, Russia, 11 May 2023 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, announces that independent director Andrey Anishchenko resigned from the Board of Directors of the Company on 11 May 2023.

For additional information:

Nikita Moroz

Investor Relations Director

Tel.: + 7 495 781 08 08, ext. 2315

NMoroz@detmir.ru

Natalya Rychkova

Head of Public Relations

Tel.: +7 495 781 08 08, ext. 2041

NRychkova@detmir.ru

Changes in Shareholder structure

Moscow, Russia, 2 May 2023 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, has been informed that Pavel Grachev and Mikhail Stiskin sold their stakes in the company to a consortium of investors led by Alexey Zuev, the founder of the retailer Korablik.

As of today, Mr. Zuev and his investor consortium collectively hold 29.9% of the Detsky Mir share capital. Mr. Grachev and Mr. Stiskin no longer execute any economic interest in respect to the Company, whether directly or indirectly.

As previously announced, Mr. Grachev and Mr. Stiskin have also resigned from the Board of Directors of the Company (“BoD” or “Board”) in October 2022 and February 2023, respectively. The incumbent Chairman of the BoD, Vladimir Klimanov, initially nominated by outgoing shareholders, will not be nominated as a candidate for the appointment to the Board at 2023 Annual General shareholders Meeting.

“I am confident that the Company is strongly positioned to bolster its market leadership and broad regional ambitions while our industry continues to evolve at a rapid pace.
Taking into account the Company’s well-established business model and its importance for the entire Russian children’s goods industry, I fully share the Company’s focus on organic growth and support its proposed transformation into a private business”, commented Mr Zuev.

For additional information:

Nikita Moroz

Investor Relations Director

Tel.: + 7 495 781 08 08, ext. 2315

NMoroz@detmir.ru

Natalya Rychkova

Head of Public Relations

NRychkova@detmir.ru

Changes in Shareholder structure

Moscow, Russia, 13 March 2023 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), a specialised retailer and the leader in the children’s goods sector in Russia and Kazakhstan, has been informed that Dmitry Klenov sold his entire stake in the Company to unidentified third party, not related to any other current large shareholder of the Company.

Mr Klenov had entered into a definitive agreement with the third party on the sale of his 10% stake in October 2022. Following the receipt of all the necessary approvals the transaction was completed on March 10 2023.

As a result of the transaction, Mr Klenov no longer holds any interest in respect to the PJSC Detsky mir, whether directly or indirectly, which aligns with his previously highlighted intention to wind down investments in Russian businesses.

For additional information:

Nikita Moroz

Head of Investor Relations

Tel.: + 7 495 781 08 08, ext. 2315

NMoroz@detmir.ru

Natalya Rychkova

Head of Public Relations

+7 495 781 0808, ext. 2041

NRychkova@detmir.ru

Contacts

ir@detmir.ru