Andrey Osokin Appointed to the Position of Detsky Mir Marketing Director

Moscow, Russia, 16 June 2021 – Detsky Mir Group (“Detsky Mir” or the “Company”, MOEX: DSKY), the largest omnichannel children’s goods retailer in Russia and Kazakhstan, announces the appointment of Andrey Osokin as Marketing Director and Member of the Company’s Management Board.

Mr. Osokin will spearhead Detsky Mir’s marketing strategy and manage the Group’s portfolio of brands and communications with customers in Russia and abroad.

Prior to joining Detsky Mir, he served as Marketing Director for Goods.ru (part of M.Video–Eldorado Group), where he greatly contributed to building the company brand and achieving its key business targets, all while getting the Marketing Department off the ground. Mr. Osokin previously held a number of senior positions at Otto Group Russia, Baon-Desam and Unitex, where he developed e-commerce, as well as strategic and brand communications.

Andrey Osokin graduated from the Moscow Aviation Institute (National Research University) and the RMA business school, having studied Internet Business Management.

“I am delighted to welcome Andrey Osokin to our team. I am convinced that his expertise and professionalism will help the Company secure stronger results on the children’s goods market and successfully develop new business verticals,” said Maria Davydova, CEO of PJSC Detsky Mir.

For additional information:

Julia Polikarpova        

Head of Public Relations        

Tel.: +7 495 781 08 08, ext. 2041        

upolikarpova@detmir.ru

Sergey Levitskiy

Head of Investor Relations

Tel.: + 7 495 781 08 08, ext. 2315

slevitskiy@detmir.ru