{"id":2016,"date":"2022-03-14T10:19:00","date_gmt":"2022-03-14T07:19:00","guid":{"rendered":"https:\/\/ir.detmir.ru\/en\/2022\/03\/14\/detsky-mir-and-wwf-russia-launch-exclusive-childrens-clothing-collection\/"},"modified":"2022-03-14T10:19:00","modified_gmt":"2022-03-14T07:19:00","slug":"detsky-mir-and-wwf-russia-launch-exclusive-childrens-clothing-collection","status":"publish","type":"post","link":"https:\/\/ir.detmir.ru\/en\/press-centre\/news\/detsky-mir-and-wwf-russia-launch-exclusive-childrens-clothing-collection\/","title":{"rendered":"Detsky Mir and WWF Russia Launch Exclusive Children\u2019s Clothing Collection"},"content":{"rendered":"

Moscow, Russia, 14 March 2022<\/strong> \u2013 Detsky Mir Group, a multi-vertical digital retailer and the leader in the children\u2019s goods sector in Russia and Kazakhstan, and WWF Russia have designed and launched a collaborative apparel collection in support of animals facing extinction in Russia.<\/p>\n

Detsky Mir has teamed up with WWF Russia to launch a limited collection of T-shirts and sweatshirts for 2 to 6 year olds that feature images of vulnerable species of animals that can be found in Russia, including the bowhead whale, snow leopard, polar bear, sea otter, oriental stork, as well as the symbol of the WWF \u2013 the panda. All garments in the collection are made using Better Cotton Initiative-certified cotton. This means that the cotton used has the smallest environmental footprint possible: producers look to conserve biodiversity and soil fertility, use water efficiently, and respect workers\u2019 rights. All labels on the garments in the collection, as well as the boxes they are packaged in, are FSC certified[1]<\/a>, while the clothes hangers they are displayed on are made of recycled plastic.<\/p>\n

The collection is already available for purchase online and in stores. A portion of the proceeds from the sale of each item in the collection will go towards supporting WWF Russia\u2019s ongoing conservation projects for vulnerable species of animals in Russia.<\/p>\n

\u201cAs part of our sustainability strategy, Detsky Mir and the WWF have signed a cooperation agreement which cements the Group\u2019s intention to roll out sustainable practices across our business processes, promote responsible and sensible consumption among our customers, highlight the importance of conserving the environment, and support WWF Russia\u2019s environmental projects,\u201d commented Maria Volodina, Commercial Director for Apparel and Footwear at Detsky Mir Group.<\/strong><\/em><\/em><\/strong><\/p>\n

\u201cIt is vital to instill a love for nature and animals from children\u2019s earliest years. We are really pleased that our partner Detsky Mir understands this and strives to tell its huge audience of kids and their parents about Russia\u2019s amazing animals, and the fact that many of them, unfortunately, are in danger,\u201d said<\/strong> Irina Vorobieva, Head of Membership Programme at WWF Russia<\/strong>. \u201cThese kinds of initiatives with major companies help drive positive change in society and help preserve our country\u2019s plants and animals.\u201d<\/em><\/strong><\/p>\n

You can take a look at the collection here<\/a>.<\/p>\n

Background<\/p>\n

On 25 May 2021, Detsky Mir Group became a signatory to the Memorandum on Sustainable Development, a retail industry initiative launched on 4 June 2019. The memorandum aims to embed sustainability principles across retail by promoting a joint search for solutions to reduce the industry\u2019s environmental footprint, improve business processes, find new technology solutions, and adjust consumption models.<\/strong><\/p>\n

\n

[1]<\/a>A Forest Stewardship Council (FSC) label on paper or other materials made from wood indicates that they come from a forestry that conforms to the FSC\u2019s rigorous social and environmental standards.<\/p>\n","protected":false},"excerpt":{"rendered":"

Detsky Mir Group and WWF Russia have designed and launched a collaborative apparel collection in support of animals facing extinction in Russia.<\/p>\n","protected":false},"author":1,"featured_media":2015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/2016"}],"collection":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":0,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media\/2015"}],"wp:attachment":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/tags?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}