The Walt Disney Company Russia & CIS and Detsky Mir Group, the largest children\u2019s goods retailer in Russia and Kazakhstan, announce that they will partner to design a collection of children\u2019s apparel featuring the signature National Geographic branding. A portion of the proceeds from the sales of items in this collection will be donated to support the non-profit National Geographic Society.<\/p>\n
\u201cSupport for environmental initiatives is an extremely important part of Disney\u2019s social strategy,\u201d <\/em>says Kakhaber Abashidze, Country Manager for The Walt Disney Company Russia & CIS and Central & Eastern Europe.<\/strong><\/em> \u201cWe are very excited about our partnership with the leader of the Russian children\u2019s goods market. It will support the National Geographic Society, and raise environmental awareness among Russian families.\u201d<\/em><\/p>\n \u201cCustomer focus and environmental stewardship are an important focus area for Detsky Mir Group. The Group strives to remind its customers and business partners as often as possible that the environmental choices we make today will shape the world in which our children will live. We are convinced that our partnership with Disney will help us make a meaningful contribution to environmental conservation and shine even more light on critical environmental issues,\u201d <\/em>commented Maria Davydova, PJSC Detsky Mir Chief Executive Officer.<\/strong><\/em><\/p>\n National Geographic (part of the Disney portfolio) has supported the National Geographic Society, a global non-profit organization, for many years. In just the past five years, the Society has awarded over 500 grants to researchers and popular science writers around the globe.<\/p>\n Detsky Mir\u2019s collection of children\u2019s apparel, slated for release in spring 2022, will contribute to this global program, with each purchase supporting investment in science, research, education and environmental protection.<\/p>\n For additional information:<\/strong><\/p>\n Julia Polikarpova<\/strong> <\/p>\n Head of Public Relations <\/p>\n Tel.: +7 495 781 08 08, ext. 2041 <\/p>\n upolikarpova@detmir.ru<\/p>\n Sergey Levitskiy<\/strong><\/p>\n Head of Investor Relations<\/p>\n Tel.: + 7 495 781 08 08, ext. 2315<\/p>\n slevitskiy@detmir.ru<\/p>\n","protected":false},"excerpt":{"rendered":" The Walt Disney Company Russia & CIS and Detsky Mir Group, the largest children\u2019s goods retailer in Russia and Kazakhstan, announce that they will partner to design a collection of children\u2019s apparel featuring the signature National Geographic branding. A portion of the proceeds from the sales of items in this collection will be donated to support the non-profit National Geographic Society.<\/p>\n","protected":false},"author":1,"featured_media":1965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1966"}],"collection":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/comments?post=1966"}],"version-history":[{"count":0,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media\/1965"}],"wp:attachment":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media?parent=1966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/categories?post=1966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/tags?post=1966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}