{"id":1950,"date":"2021-02-03T00:00:00","date_gmt":"2021-02-02T21:00:00","guid":{"rendered":"https:\/\/ir.detmir.ru\/en\/2021\/02\/03\/detmir_kiberponedelnik\/"},"modified":"2021-02-03T00:00:00","modified_gmt":"2021-02-02T21:00:00","slug":"detmir_kiberponedelnik","status":"publish","type":"post","link":"https:\/\/ir.detmir.ru\/en\/press-centre\/news\/detmir_kiberponedelnik\/","title":{"rendered":"Cyber Monday Boosts Detsky Mir\u2019s Online Sales by 2.3 Times"},"content":{"rendered":"

Moscow, Russia, 3 February 2021 \u2013 <\/strong>Detsky Mir Group (the \u201cGroup\u201d, \u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest children\u2019s goods retailer in Russia and Kazakhstan announces the results of its online Cyber Monday campaign, held from 25 and to 29 January.<\/p>\n

The campaign boosted the Company\u2019s online sales by 2.3 times year-on-year to keep it among the top performers by growth rates in the Russian e-commerce segment. Online orders exceeded 120,000 on 25 January, the campaign\u2019s key date, while its online sales peaked at 40.1% of Detsky Mir\u2019s total sales in Russia. Orders made via the Company\u2019s mobile app during the campaign totaled 73.5%.<\/p>\n

The strong online performance was led by the following categories: Apparel (+292%), Stationery, Books and Multimedia (+212%), Baby Food (+185%), and Toys (+130%). The most customer activity came from Moscow, Saint Petersburg, Nizhny Novgorod, Yekaterinburg and Perm.<\/p>\n

For additional information:<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n
<\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0Julia Polikarpova<\/strong><\/p>\n


\n <\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0Head of Public Relations<\/p>\n


\n <\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0Tel.: +7 495 781 08 08, ext. 2041<\/p>\n


\n <\/p>\n

\u00a0 \u00a0 \u00a0 \u00a0upolikarpova@detmir.ru<\/p>\n

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<\/p>\n

 <\/p>\n

Sergey Levitskiy<\/strong><\/p>\n


\n <\/p>\n

Head of Investor Relations<\/p>\n


\n <\/p>\n

Tel.: + 7 495 781 08 08, ext. 2315<\/p>\n


\n <\/p>\n

slevitskiy@detmir.ru<\/p>\n

\n\t\t\t<\/td>\n


\n\t\t<\/tr>\n


\n\t<\/tbody>\n


\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Moscow, Russia, 3 February 2021 \u2013 Detsky Mir Group (the \u201cGroup\u201d, \u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest children\u2019s goods retailer in Russia and Kazakhstan announces the results of its online Cyber Monday campaign, held from 25 and to 29 January.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1950"}],"collection":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/comments?post=1950"}],"version-history":[{"count":0,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1950\/revisions"}],"wp:attachment":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media?parent=1950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/categories?post=1950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/tags?post=1950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}