{"id":1936,"date":"2020-11-16T00:00:00","date_gmt":"2020-11-15T21:00:00","guid":{"rendered":"https:\/\/ir.detmir.ru\/en\/2020\/11\/16\/detmir_online\/"},"modified":"2020-11-16T00:00:00","modified_gmt":"2020-11-15T21:00:00","slug":"detmir_online","status":"publish","type":"post","link":"https:\/\/ir.detmir.ru\/en\/press-centre\/news\/detmir_online\/","title":{"rendered":"Detsky Mir\u2019s Online Sales Exceeded RUB 1 bn Over the Last Week"},"content":{"rendered":"

Moscow, Russia, 16th <\/sup>November 2020 <\/strong>\u2013 Detsky Mir Group (\u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest specialized children\u2019s goods retailer in Russia and Kazakhstan, announces the results of its Shopping Week campaign ended on 15 November.<\/p>\n

Detsky Mir set several new records in online sales. On 11 November, the campaign\u2019s key day, the Company increased its online sales more than threefold year-on-year, demonstrating one of the highest growth rates in the Russian e-commerce segment. Orders exceeded 170,000 over one day, while its online sales reached 41% of Detsky Mir\u2019s total sales in Russia.<\/p>\n

Over the entire Shopping Week, the Company\u2019s online sales grew by 2.5 times year-on-year. Weekly sales via the Detsky Mir online store and mobile app exceeded RUB 1 bn. Fashion (+291%) was the top performing online category. The most customer activity came from Moscow, Saint Petersburg, Samara, Yekaterinburg, and Nizhny Novgorod.<\/p>\n <\/p>\n <\/p>\n <\/p>\n
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For additional information:<\/strong><\/p>\n


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\u00a0 \u00a0 \u00a0 Julia Polikarpova<\/strong><\/p>\n


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\u00a0 \u00a0 \u00a0 Head of Public Relations<\/p>\n


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\u00a0 \u00a0 \u00a0 Tel.: +7 495 781 08 08, ext. 2041<\/p>\n


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\u00a0 \u00a0 \u00a0 upolikarpova@detmir.ru<\/p>\n

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Sergey Levitskiy<\/strong><\/p>\n


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Head of Investor Relations<\/p>\n


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Tel.:+ 7 495 781 08 08, ext. 2315<\/p>\n


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slevitskiy@detmir.ru<\/p>\n

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Moscow, Russia, 16th November 2020 \u2013 Detsky Mir Group (\u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), the largest specialized children\u2019s goods retailer in Russia and Kazakhstan, announces the results of its Shopping Week campaign ended on 15 November.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1936"}],"collection":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":0,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"wp:attachment":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}