{"id":1918,"date":"2020-07-09T00:00:00","date_gmt":"2020-07-08T21:00:00","guid":{"rendered":"https:\/\/ir.detmir.ru\/en\/2020\/07\/09\/detmir_expansion\/"},"modified":"2020-07-09T00:00:00","modified_gmt":"2020-07-08T21:00:00","slug":"detmir_expansion","status":"publish","type":"post","link":"https:\/\/ir.detmir.ru\/en\/press-centre\/news\/detmir_expansion\/","title":{"rendered":"Detsky Mir\u2019s Footprint Grows Significantly in 1H 2020"},"content":{"rendered":"

Moscow, Russia, 9 July 2020<\/strong> \u2013 Detsky Mir Group (\u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), Russia\u2019s largest specialized children\u2019s goods retailer, sums up the results of its expansion in the first half of 2020.     <\/p>\n

Between 2 January and 30 June 2020, a total of 19 new Detsky Mir stores were launched in 18 cities across Russia and Kazakhstan. The retailer currently operates 782 supermarkets in Russia, Kazakhstan and Belarus.<\/p>\n

During the six months of the expansion, Detsky Mir\u2019s branded stores were primarily opened in cities with a population smaller than 600,000. The launch of new Detsky Mir stores in both smaller towns with a population of 40,000 and cities with a population above 1 million offers shoppers an excellent opportunity to buy high-quality children\u2019s goods at affordable prices. Detsky Mir is getting closer and closer to every Russian across the country.<\/p>\n

Detsky Mir stores have already been opened in nine cities, including Petropavlovsk-Kamchatsky, Ust-Kamenogorsk (Kazakhstan), Mirny (Arkhangelsk Region), Kingisepp (Leningrad Region), Belovo (Kemerovo Region), Usolye-Sibirskoye (Irkutsk Region), Mikhaylovsk (Stavropol Territory), Salekhard (Yamal-Nenets Autonomous Area) and Goryachy Klyuch (Krasnodar Territory), with the Group\u2019s footprint further expanded in Moscow and Saint Petersburg. Over the six months, the Company\u2019s total selling space increased by 12,000 square meters to 855,000 square meters. The total population of cities covered by Detsky Mir’s footprint now exceeds 80 million. <\/p>\n

\u201cIn 2020, we continued our active expansion of the Detsky Mir retail chain and the further deployment of our omnichannel business model. We have launched our first branded stores in a number of cities, potentially serving as a foothold for our further expansion in these regions<\/em>,\u201d said Julia Polikarpova, Head of Public Relations at Detsky Mir Group.<\/em><\/strong><\/p>\n

For additional information:<\/strong><\/p>\n

  Julia Polikarpova<\/strong><\/p>\n<\/p>\n

  Head of Public Relations<\/p>\n<\/p>\n

  Tel.: +7 495 781 08 08, ext. 2041<\/p>\n<\/p>\n

  upolikarpova@detmir.ru<\/p>\n

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Moscow, Russia, 9 July 2020 \u2013 Detsky Mir Group (\u201cDetsky Mir\u201d or the \u201cCompany\u201d, MOEX: DSKY), Russia\u2019s largest specialized children\u2019s goods retailer, sums up the results of its expansion in the first half of 2020.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1918"}],"collection":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":0,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1918\/revisions"}],"wp:attachment":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media?parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/categories?post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/tags?post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}