{"id":1830,"date":"2018-11-28T00:00:00","date_gmt":"2018-11-27T21:00:00","guid":{"rendered":"https:\/\/ir.detmir.ru\/en\/2018\/11\/28\/blackfriday2018\/"},"modified":"2018-11-28T00:00:00","modified_gmt":"2018-11-27T21:00:00","slug":"blackfriday2018","status":"publish","type":"post","link":"https:\/\/ir.detmir.ru\/en\/press-centre\/news\/blackfriday2018\/","title":{"rendered":"Detsky Mir and ELC doubled their revenue on Black Friday 2018"},"content":{"rendered":"<p>Detsky Mir Group of Companies, the largest operator selling children&#8217;s goods in Russia and Kazakhstan, reports the results of the Black Friday promotion.<\/p>\n<p>The sale in Detsky Mir online store (<a href=\"http:\/\/www.detmir.ru\/\">www.detmir.ru<\/a>) was held from November 20 to November 25. About 12 thousand items were made available to the buyers; discounts reached 80%: toys, clothes, shoes, baby food, diapers and much more.<\/p>\n<p><em>\u201cCompared to last year\u2019s Black Friday, online store\u2019s revenue increased 2.2-fold. Diapers, erector sets, baby food, and hygiene products became the most popular purchases,\u201d said <strong>Nadezhda Kiseleva, Head of the External and Internal Communications Office of the Detsky Mir Group<\/strong>.<\/em><\/p>\n<p>Buyers of online ELC store (<a href=\"http:\/\/www.elc-russia.ru\/\">www.elc-russia.ru<\/a>) could also buy goods with up to 70% discounts. 3500 SKUs took part in the promotion.<\/p>\n<p><em>\u201cDuring Black Friday, our online sales more than doubled as compared to the last year\u2019s promotion. Big City Garage, Forest Fairy Tree House, the HappyLand Country Train Set, Little Cook&#8217;s Kitchen with accessories, and various erector sets were the most popular toys,\u201d <strong>said Aleksandr Roganov, ELC Director General.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detsky Mir Group of Companies, the largest operator selling children&#8217;s goods in Russia and Kazakhstan, reports the results of the Black Friday promotion<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1830"}],"collection":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":0,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"wp:attachment":[{"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ir.detmir.ru\/en\/wp-json\/wp\/v2\/tags?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}